Tags: At OpenX, we help web publishers take control of their advertising and maximize ad revenue. As part of our commitment, we’re constantly looking for new ad revenue opportunities to help you make more money.
Based on publisher feedback and interest, we’ve developed the OpenX Ad Network Optimization program. The program is simple – OpenX will manage publisher remnant ad inventory and yield-optimize that inventory across our many ad network partners across the globe, ensuring publishers get the most money from each unit of ad inventory. The benefit to publishers is more revenue and less operational time/expense around managing ad network relationships. All publishers have to do is install a simple OpenX ad tag to get started and let OpenX show you the money!
You might ask, how does this program differ from the many other existing ad network optimization services out there? The simple answer is that OpenX is taking a completely new and unique approach to the problem of how to drive maximum value for ad inventory. Perhaps the most unique aspect of the OpenX optimization approach is that we work with multiple ad networks in combination with our own OpenX Market to get the best price for publisher inventory. This approach to inventory yield optimization combines the OpenX Market ad impression auction with the more traditional method of working with ad networks (where publishers “look back” to review their ad performance from each ad network from the previous day and make changes based old performance data). This hybrid model allows multiple classes of ad buyers (ad networks, agencies and direct advertisers) to bid for OpenX publisher inventory in real time, while also allowing some ad networks to access inventory in a more traditional way. In addition, OpenX will pool inventory from our network of more than 150,000 websites, which will help us drive more scale for ad networks, which should in turn drive higher prices for our publishers.
The bottom line is that we believe this approach will revolutionize how publishers monetize their inventory by creating an open marketplace where publishers can join forces to present their pooled ad inventory to a larger collection of ad buyers, and allow those buyers to access/buy that inventory in multiple ways. The highest price always get the ad inventory.
We’re looking for 100 or so publishers to participate in this beta program, which will launch in early February. Whether your traffic comes primarily from the United States or other parts of the globe, we would love to talk to you about this program. Please contact us for complete program details and to apply.
Where is the blog post about security problems ?
its a shame that you didnt blog about it!
Comment by noone — January 29, 2009 @ 12:50 pm
Thanks for your note, take a look at the entry we just posted.
Comment by Mike Todd — January 29, 2009 @ 8:19 pm
What is the difference between the Ad Network Optimization Service you described and Google AdSense?
If I already have Google AdSense. Could I still participant in this program?
Thanks,
Comment by John — February 8, 2009 @ 12:04 pm
So I entered the login credentials into OpenX and OpenX collects reporting data from those to optimize?
Comment by MacroPhotos.NET — March 23, 2009 @ 8:32 pm
Folks,
any chance you will ever get your performance to work again?
Last week ad delivery was done several times for hours.
The openads admin interface is not usable (loading times exceed 120s for pretty much any page!) for almost two weeks.
OpenX is great but with that performance it kills publishers…
Comment by TJ — April 1, 2009 @ 9:14 pm
John, I asked the same question on adnetworks.net and got a pretty thorough response. It looks like the forums are down but here is the link if it comes up (i have it booked marked).
http://www.adnetworks.net/forum/search.php?search_id=egosearch
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