OpenX Blog

E-consultancy are getting into the spirit of the New Year with some predictions about the future of the web in 2008. There are some insightful predictions which will be of interest to people involved online advertising:

1. Behavioural targeting will become more widespread - and something which is expected
2. Local search marketing and advertising platforms can expect growth
3. Internet advertising will overtake radio advertising in the US
4. Fear of recession will shift advertising budgets to online media
5. Video gains ground as a popular advertising medium
6. Social networks advertising becomes scalable

And our favourite, Openads gets a mention in relation to their prediction that “Open Source will continue to dominate“… we certainly hope so!

What are you predictions for 2008?

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Resources:
Ten digital trends to watch out for in 2008 (E-consultancy)