Google Adsense is an easy way to display Google text or image ads on even the most modest website. It’s popular among a large number of OpenX users and, since it is easy to set up, it’s a nice way to get into website advertising.
Until today, OpenX could not track Adsense clicks as we do with all other advertising campaigns. Without this, the only statistics about the performance of Google AdSense ads were the number of times ads have been displayed. Given the popularity of Google AdSense among OpenX users this has been a glaring omission which we were keen to resolve.
In latest release of OpenX 2.0 we’ve added a new feature which allows click-tracking of Google Adsense advertising.
As a result, you can monitor your Google AdSense advertising performance alongside other advertising campaigns within OpenX, and this is the first step to increasing the revenue you make through placing advertising on your website.