Erik Geurts is one of the most prolific of the OpenX consultants, and has written the first in a series of posts: How to sell advertising in an economic downturn.
I look forward to the other segments!
I just published the second part of this series, about cost per action marketing. It can be found here: http://www.erikgeurts.com/blog/selling-advertising-in-a-downturn-part-2/
Comment by Erik Geurts — February 1, 2009 @ 2:16 pm
I just published the third part of this series, about measuring cost per action marketing. It can be found here: http://www.erikgeurts.com/blog/selling-advertising-in-a-downturn-part-3/
Comment by Erik Geurts — March 5, 2009 @ 7:25 am
Thanks for this information it is really helpful and written in way that I could understand! I am new to openX any advice on some good sites to keep learning?
Comment by Meghan — September 16, 2009 @ 10:40 pm
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I just published the second part of this series, about cost per action marketing. It can be found here:
http://www.erikgeurts.com/blog/selling-advertising-in-a-downturn-part-2/
Comment by Erik Geurts — February 1, 2009 @ 2:16 pm
I just published the third part of this series, about measuring cost per action marketing. It can be found here:
http://www.erikgeurts.com/blog/selling-advertising-in-a-downturn-part-3/
Comment by Erik Geurts — March 5, 2009 @ 7:25 am
Thanks for this information it is really helpful and written in way that I could understand! I am new to openX any advice on some good sites to keep learning?
Comment by Meghan — September 16, 2009 @ 10:40 pm