Comments on: Introduction to Online Advertising for Absolute Beginners http://blog.openx.org/02/introduction-to-online-advertising-for-absolute-beginners/ OpenX Community News Mon, 13 Oct 2008 11:29:03 +0000 http://wordpress.org/?v=2.6 By: CEO Marketplace http://blog.openx.org/02/introduction-to-online-advertising-for-absolute-beginners/#comment-52667 CEO Marketplace Mon, 06 Oct 2008 05:43:49 +0000 http://blog.openads.org/02/introduction-to-online-advertising-for-absolute-beginners/#comment-52667 free advertising on our very large network of three websites our biggest one is posted above for regular advertising for job ads http://tbcjobs.webs.com free advertising on our very large network of three websites our biggest one is posted above for regular advertising for job ads http://tbcjobs.webs.com

]]> By: Oliver George http://blog.openx.org/02/introduction-to-online-advertising-for-absolute-beginners/#comment-47087 Oliver George Wed, 20 Aug 2008 06:44:25 +0000 http://blog.openads.org/02/introduction-to-online-advertising-for-absolute-beginners/#comment-47087 Thanks Tess, I think you are right. We could write a presentation on the different ways advertising is measured and why. For your reference: CPM is cost per 1000 impressions. For example, if someone pays you $1000 to display 1,000,000 ads then you are being paid at a rate of $1 CPM. CPC is cost per click. For example, an advertiser might want to pay for each lead you give them so you are paid on based on how many of your visitors click on the ad. CPA is cost per acquisition. For example, if a merchant wants to pay you based on how much revenue they make from a lead you send you might agree to be paid for each sale. This could be calculated different ways including a fixed fee or as a percentage of the sale value. I hope that helps. cheers, Oliver Thanks Tess, I think you are right. We could write a presentation on the different ways advertising is measured and why. For your reference:

CPM is cost per 1000 impressions. For example, if someone pays you $1000 to display 1,000,000 ads then you are being paid at a rate of $1 CPM.

CPC is cost per click. For example, an advertiser might want to pay for each lead you give them so you are paid on based on how many of your visitors click on the ad.

CPA is cost per acquisition. For example, if a merchant wants to pay you based on how much revenue they make from a lead you send you might agree to be paid for each sale. This could be calculated different ways including a fixed fee or as a percentage of the sale value.

I hope that helps.

cheers, Oliver

]]> By: Tess Soroka http://blog.openx.org/02/introduction-to-online-advertising-for-absolute-beginners/#comment-47042 Tess Soroka Tue, 19 Aug 2008 16:37:01 +0000 http://blog.openads.org/02/introduction-to-online-advertising-for-absolute-beginners/#comment-47042 Interesting and surprising. I would have expected a little more beef in the presentation. But at least it makes me realize that my understanding of online advertising isn't completely crazy. If there was one thing to make this simple presentation better, I'd say define what CPM, CPC, and CPA actually stand for. Interesting and surprising. I would have expected a little more beef in the presentation. But at least it makes me realize that my understanding of online advertising isn’t completely crazy. If there was one thing to make this simple presentation better, I’d say define what CPM, CPC, and CPA actually stand for.

]]> By: Oliver George http://blog.openx.org/02/introduction-to-online-advertising-for-absolute-beginners/#comment-46392 Oliver George Sun, 10 Aug 2008 08:57:23 +0000 http://blog.openads.org/02/introduction-to-online-advertising-for-absolute-beginners/#comment-46392 Hi Craig You've raised some good questions here but, as you know, they are difficult ones to answer. I agree that some case studies will be helpful here, we're working on some now. Can anyone here share their experiences with Craig? cheers, Oliver Hi Craig

You’ve raised some good questions here but, as you know, they are difficult ones to answer. I agree that some case studies will be helpful here, we’re working on some now.

Can anyone here share their experiences with Craig?

cheers, Oliver

]]> By: cfcook76 http://blog.openx.org/02/introduction-to-online-advertising-for-absolute-beginners/#comment-46380 cfcook76 Sun, 10 Aug 2008 05:11:34 +0000 http://blog.openads.org/02/introduction-to-online-advertising-for-absolute-beginners/#comment-46380 Oliver, thanks for asking. I'm primarily interested in direct advertising, and I haven't seen much content on this topic, especially for noobs. My news blog is community focused (an affluent big city suburb of 50,000), and the local traffic is of most interest to local or regional businesses, not national advertisers (the revenue from Google ads doesn't justify the space used). Can you help me understand how I can explain the benefit of a particular OpenX feature to a prospective advertiser? When is a text ad better than a banner? Conversely, I need to know how to make the connection between the needs of a local merchant and the capabilities of your platform. For example, what kind of ad & placement makes most sense for a merchant to buy (and for me to set up) to promote a weekend sale? 'Case studies' or simple examples would be very helpful, explained from the perspective of both the publisher and advertiser. Thanks, Craig. Oliver, thanks for asking.

I’m primarily interested in direct advertising, and I haven’t seen much content on this topic, especially for noobs. My news blog is community focused (an affluent big city suburb of 50,000), and the local traffic is of most interest to local or regional businesses, not national advertisers (the revenue from Google ads doesn’t justify the space used).

Can you help me understand how I can explain the benefit of a particular OpenX feature to a prospective advertiser? When is a text ad better than a banner? Conversely, I need to know how to make the connection between the needs of a local merchant and the capabilities of your platform. For example, what kind of ad & placement makes most sense for a merchant to buy (and for me to set up) to promote a weekend sale?

‘Case studies’ or simple examples would be very helpful, explained from the perspective of both the publisher and advertiser.

Thanks,

Craig.

]]> By: Oliver George http://blog.openx.org/02/introduction-to-online-advertising-for-absolute-beginners/#comment-45432 Oliver George Sat, 26 Jul 2008 17:34:22 +0000 http://blog.openads.org/02/introduction-to-online-advertising-for-absolute-beginners/#comment-45432 Thanks, we're interested in doing more presentations. What would you like us to cover next? cheers, Oliver Thanks, we’re interested in doing more presentations. What would you like us to cover next?

cheers, Oliver

]]> By: Online Marketing India http://blog.openx.org/02/introduction-to-online-advertising-for-absolute-beginners/#comment-45186 Online Marketing India Wed, 23 Jul 2008 09:54:25 +0000 http://blog.openads.org/02/introduction-to-online-advertising-for-absolute-beginners/#comment-45186 The presentation was not bad at all...could have been a little more descriptive. The presentation was not bad at all…could have been a little more descriptive.

]]> By: Yali Sassoon http://blog.openx.org/02/introduction-to-online-advertising-for-absolute-beginners/#comment-42504 Yali Sassoon Wed, 18 Jun 2008 09:04:17 +0000 http://blog.openads.org/02/introduction-to-online-advertising-for-absolute-beginners/#comment-42504 Google Adsense is a great way to quickly and easily start making money from your site. Many OpenX publishers start off by just running Google Adsense, but after a while start using OpenX when they want to start being more sophisticated about their ad serving. For example, they may want to: (i) start serving house ads or campaigns from direct advertisers as well as Google Adsense (ii) experiment with affiliate campaigns (iii) experiment with other ad networks, and compare the revenue they make from those ad networks with that that they make using Google Adsense. OpenX makes it easier to manage campaigns from multiple sources, and track the success of their campaigns. However, if you only intend to run Google Adsense ads on your site, and that's working great for you, then there's not currently much reason to run Adsense through OpenX rather than on your site directly. Google Adsense is a great way to quickly and easily start making money from your site. Many OpenX publishers start off by just running Google Adsense, but after a while start using OpenX when they want to start being more sophisticated about their ad serving. For example, they may want to:

(i) start serving house ads or campaigns from direct advertisers as well as Google Adsense
(ii) experiment with affiliate campaigns
(iii) experiment with other ad networks, and compare the revenue they make from those ad networks with that that they make using Google Adsense.

OpenX makes it easier to manage campaigns from multiple sources, and track the success of their campaigns. However, if you only intend to run Google Adsense ads on your site, and that’s working great for you, then there’s not currently much reason to run Adsense through OpenX rather than on your site directly.

]]> By: Demmy http://blog.openx.org/02/introduction-to-online-advertising-for-absolute-beginners/#comment-42490 Demmy Tue, 17 Jun 2008 17:04:48 +0000 http://blog.openads.org/02/introduction-to-online-advertising-for-absolute-beginners/#comment-42490 O.K This is a nice post and replies the same. In a few words this is a better solution than just have Google Adsense or not? Can someone answer that simple question? Thanks. O.K This is a nice post and replies the same. In a few words this is a better solution than just have Google Adsense or not? Can someone answer that simple question? Thanks.

]]> By: create your own ad serving network with openx http://blog.openx.org/02/introduction-to-online-advertising-for-absolute-beginners/#comment-42306 create your own ad serving network with openx Wed, 11 Jun 2008 20:44:50 +0000 http://blog.openads.org/02/introduction-to-online-advertising-for-absolute-beginners/#comment-42306 [...] years I’ve been using a program called openx to server ads on my network of sites… hundreds, even thousands of websites served by a free [...] [...] years I’ve been using a program called openx to server ads on my network of sites… hundreds, even thousands of websites served by a free [...]

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