OpenX Blog

Key factors in maximizing revenue from display advertising

by Yali Sassoon on February 16th, 2008

6 Comments »

  1. I am interested in having companies advertise on my site and pay me each time somebody clicks through to their site from mine. Is this something OpenX does? How would this work? Any information you could provide would be very helpful!

    Thank you,
    Crystal Thomas

    Comment by Crystal Thomas — April 29, 2008 @ 12:24 am

  2. Is pagerank will affecting ads revenue?

    Thanks You,

    Swie Han

    Comment by Hans — April 29, 2008 @ 9:14 am

  3. please help i need help

    Comment by nikki — April 30, 2008 @ 8:53 pm

  4. Hi Swie

    I can see a few ways that pagerank will indirectly affect your ad revenue.

    more traffic = more ad revenue
    Since pagerank reflects the links to your site it’s also an indication of amount of traffic. A higher pagerank will appear higher in search results too.

    more demand from advertisers = more ad revenue
    Also, advertisers are likely to value your site more highly if it has a higher pagerank since it is a reflection of the quality of your website

    cheers, Oliver
    OpenX Limited

    Comment by Oliver George — June 20, 2008 @ 11:01 am

  5. Hi Nikki

    Please use the OpenX Forum if you are looking for free support.

    http://forum.openx.org

    cheers, Oliver
    OpenX Limited

    Comment by Oliver George — June 20, 2008 @ 11:02 am

  6. Hi,

    OpenX’s primary software is an adserver which lets you manage banner inventory and rotation for your websites.
    For a good introduction please see:
    http://www.openx.org/faq/general

    Sincerely,
    Arlen Coupland
    OpenX

    Comment by Arlen Coupland — June 20, 2008 @ 11:31 am

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