Debate rages among media buyers and sellers about the relative advantages of “programmatic advertising” in the digital age. What’s the value of “premium content” in a world where audiences may be dissociated from their media consuming habits online? What are the benefits of direct relationships between media buyers and sellers? Does the convenience and efficiency of an automated media marketplace outweigh any downsides? Does programmatic trading benefit buyers and sellers equally?
These are the tough questions that OpenX will be tackling at Digiday’s Publishing Summit this March, as we attempt to define what ‘programmatic premium’ means for the publishing industry at large. But we need your help.
In order to create as comprehensive a review as possible, we are asking the publishing industry for their opinions and thoughts as to how ‘programmatic premium’ is defined, and who is successfully applying it to their own publishing business. Our quick survey takes just a couple of minutes to complete. To say thank you, you’ll receive:
* Full, unfiltered results of our survey when published.
* An opportunity to be considered for a VIP invitation to DPS in Scottsdale, AZ, and
* A chance to win one of two $500 American Express gift cards, courtesy of OpenX.
The survey is targeted specifically to industry insiders, so please share with your industry colleagues. Take the survey here.