Comments on: Introducing the different types of advertisers: Direct Advertisers, Ad Networks And Ad Exchanges http://blog.openx.org/02/selling-your-inventory-direct-advertisers-ad-networks-and-ad-exchanges/ OpenX Community News Tue, 24 Nov 2009 13:15:01 +0000 http://wordpress.org/?v=2.6.2 By: Gerry http://blog.openx.org/02/selling-your-inventory-direct-advertisers-ad-networks-and-ad-exchanges/#comment-50585 Gerry Sat, 20 Sep 2008 20:36:03 +0000 http://blog.openx.org/02/selling-your-inventory-direct-advertisers-ad-networks-and-ad-exchanges/#comment-50585 A full explanation of the ad exchange model would be a real benefit to me for one. I want to get involved in this market and am looking for the right software to make it happen. If I wanted to start an ad exchange, where I had a network of x thousand sites and advertisers bid for their banner to show on a site, would openx be the tool for the job, or would I need something else? What would be your advice? A full explanation of the ad exchange model would be a real benefit to me for one. I want to get involved in this market and am looking for the right software to make it happen. If I wanted to start an ad exchange, where I had a network of x thousand sites and advertisers bid for their banner to show on a site, would openx be the tool for the job, or would I need something else?

What would be your advice?

]]> By: Oliver George http://blog.openx.org/02/selling-your-inventory-direct-advertisers-ad-networks-and-ad-exchanges/#comment-42591 Oliver George Fri, 20 Jun 2008 11:11:10 +0000 http://blog.openx.org/02/selling-your-inventory-direct-advertisers-ad-networks-and-ad-exchanges/#comment-42591 Hi Swie That's a good idea. Perhaps we should write a blog article about common ad networks. Which ad networks work best for you? What makes them good? cheers, Oliver Hi Swie

That’s a good idea. Perhaps we should write a blog article about common ad networks.

Which ad networks work best for you? What makes them good?

cheers, Oliver

]]> By: Oliver George http://blog.openx.org/02/selling-your-inventory-direct-advertisers-ad-networks-and-ad-exchanges/#comment-42590 Oliver George Fri, 20 Jun 2008 11:09:06 +0000 http://blog.openx.org/02/selling-your-inventory-direct-advertisers-ad-networks-and-ad-exchanges/#comment-42590 Hi Yannick Ad exchanges provide a bidding system. The seller is the website owner who wants to display the most valuable advertising. The buyers are advertisers, they bid for the right for their ads to be displayed. So for each auction - the highest bidder's ad is displayed on the publishers website. cheers, Oliver Hi Yannick

Ad exchanges provide a bidding system.

The seller is the website owner who wants to display the most valuable advertising.

The buyers are advertisers, they bid for the right for their ads to be displayed.

So for each auction - the highest bidder’s ad is displayed on the publishers website.

cheers, Oliver

]]> By: Yali Sassoon http://blog.openx.org/02/selling-your-inventory-direct-advertisers-ad-networks-and-ad-exchanges/#comment-42586 Yali Sassoon Fri, 20 Jun 2008 09:31:34 +0000 http://blog.openx.org/02/selling-your-inventory-direct-advertisers-ad-networks-and-ad-exchanges/#comment-42586 Hi Yannick, In the ad exchange model, publishers exchange one or more ad spaces on their website in front of a particular eyeball for money from the highest bidder (either an ad network or advertiser). How different ad exchanges package ad spaces and eyeballs on websites, and enable ad networks and / or advertisers to bid for those ad spaces, varies widely between different exchanges. It's really a case of learning how each ad exchange works one by one, and thinking about what approach would maximize the value for you, the publisher. A full exploration of the differences between each ad exchange - and how that impacts the value those exchanges provide for different kinds of publishers, is beyond the scope of a reply here - but if it's something you'd like explored, let us know and we'll look into putting more information up! Hi Yannick,

In the ad exchange model, publishers exchange one or more ad spaces on their website in front of a particular eyeball for money from the highest bidder (either an ad network or advertiser).

How different ad exchanges package ad spaces and eyeballs on websites, and enable ad networks and / or advertisers to bid for those ad spaces, varies widely between different exchanges. It’s really a case of learning how each ad exchange works one by one, and thinking about what approach would maximize the value for you, the publisher.

A full exploration of the differences between each ad exchange - and how that impacts the value those exchanges provide for different kinds of publishers, is beyond the scope of a reply here - but if it’s something you’d like explored, let us know and we’ll look into putting more information up!

]]> By: Hans http://blog.openx.org/02/selling-your-inventory-direct-advertisers-ad-networks-and-ad-exchanges/#comment-40473 Hans Tue, 29 Apr 2008 09:18:23 +0000 http://blog.openx.org/02/selling-your-inventory-direct-advertisers-ad-networks-and-ad-exchanges/#comment-40473 I think it's better if you add some source of ads network. Thanks You <a href="http://www.theflippingmagazine.com" rel="nofollow">Swie Han</a> I think it’s better if you add some source of ads network.

Thanks You

Swie Han

]]> By: yannick http://blog.openx.org/02/selling-your-inventory-direct-advertisers-ad-networks-and-ad-exchanges/#comment-39883 yannick Fri, 18 Apr 2008 04:17:28 +0000 http://blog.openx.org/02/selling-your-inventory-direct-advertisers-ad-networks-and-ad-exchanges/#comment-39883 Nice slide, I'm still not sure I get the ad exchange model. what do I exchange if it's sold to the highest bidder ? have a good one, Yannick <a href="http://www.pogads.com/" title="ad network" rel="nofollow">pogads.com - get your share of gold</a> Nice slide,

I’m still not sure I get the ad exchange model.

what do I exchange if it’s sold to the highest bidder ?

have a good one,

Yannick
pogads.com - get your share of gold

]]> By: Antonel http://blog.openx.org/02/selling-your-inventory-direct-advertisers-ad-networks-and-ad-exchanges/#comment-37876 Antonel Tue, 25 Mar 2008 10:09:02 +0000 http://blog.openx.org/02/selling-your-inventory-direct-advertisers-ad-networks-and-ad-exchanges/#comment-37876 It worked for me. Thanks, George, I now have a better understanding of my options as a publisher. It worked for me. Thanks, George, I now have a better understanding of my options as a publisher.

]]> By: Oliver George http://blog.openx.org/02/selling-your-inventory-direct-advertisers-ad-networks-and-ad-exchanges/#comment-37801 Oliver George Mon, 24 Mar 2008 11:35:07 +0000 http://blog.openx.org/02/selling-your-inventory-direct-advertisers-ad-networks-and-ad-exchanges/#comment-37801 Hi Mikel It's looking okay to me, would you mind checking again. thanks, Oliver Hi Mikel

It’s looking okay to me, would you mind checking again.

thanks, Oliver

]]> By: Mikel Moore http://blog.openx.org/02/selling-your-inventory-direct-advertisers-ad-networks-and-ad-exchanges/#comment-37689 Mikel Moore Sat, 22 Mar 2008 20:36:42 +0000 http://blog.openx.org/02/selling-your-inventory-direct-advertisers-ad-networks-and-ad-exchanges/#comment-37689 This slideshare doesn't work... This slideshare doesn’t work…

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