Tags: This morning at the AdMonsters Publisher Forum in Palm Springs, OpenX CEO Tim Cadogan gave a presentation titled ‘Crush Your Revenue Goals‘ to the conference attendees.
Tim’s discussion focussed on a new reality in online advertising: ad ops professionals are now responsible for optimizing revenue from all demand channels – including non-guaranteed – but big challenges loom. Managing the complexities is time-consuming. Increasing latency and discrepancy issues further complicate the process, and few publishers know what their inventory is actually worth.
Tim also explained at the event why OpenX acquired LiftDNA in order to solve these challenges. By combining an ad server, an ad exchange with a breakthrough yield optimization platform, OpenX now offers the world’s only full revenue stack.
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