OpenX Blog

One of the key features that we provide with the OpenX Ad Server is a free GeoIP plugin that can target ads based on a visitor’s country information. For even more precise targeting, such as at the city, postal code or area code level, users can purchase an upgraded GeoIP database package from MaxMind or other vendors.

Now Digital Element, a business unit of Digital Envoy, has developed plugins for OpenX 2.4, 2.6 and the soon-to-be-released 2.8, making it easier than ever before to integrate their industry-leading NetAcuity IP Intelligence technology for improved ad targeting accuracy. NetAcuity allows publishers and ad networks to serve ads based on a comprehensive set of parameters, including country, region/state, DMA, city, US area code, US/Canada postal code, connection speed, and internet service provider.

And through a special arrangement with Digital Element, OpenX users receive discounted pricing when they sign up for the NetAcuity plugin.

For more information about the NetAcuity Technology and the OpenX plugin, please visit Digital Element’s website.