The first in a new series of updates from the product team at OpenX highlighting product additions and changes that will enhance your advertising operations when using OpenX technology. Whether they help you make more money as a publisher or reach the right audience as an advertiser, our product highlights give you a brief overview to some of the latest features and enhancements. Speak with your account manager if you have any questions or support needs.
IAB’s Rising Stars
As announced last week, OpenX is supporting the six new Interactive Advertising Bureau’s Rising Stars ad units. As a publisher you can now sell these ad units in OpenX Market. Rising Stars ad units encourage a shift away from several smaller ads on a page to fewer, larger ads on a page. The Rising Stars ad units include:
- Billboard, 970×250
- Filmstrip, 300×3000 filmstrip served through the IAB UAP 300×600
- Pushdown, featuring a 970×90 teaser
- Sidekick, an expanding unit that ‘pushes’ editorial content leftward
- Slider, a floating banner that then ‘slides’ in the full ad upon user click or rollover
See the full profile on each unit here. As part of this transition, OpenX will no longer offer standard support for the recently delisted IAB standard sizes. However, they are still manageable via custom sizes.
Publishers and networks now have the ability to configure ad quality settings at the site- and account-level. This currently applies only to demand from OpenX Market. Users with appropriate capabilities will now be able to edit: buyer filters, brand filters, domain filters, blocked ad categories, blocked creative types, blocked content attributes, and blocked ad languages.
All existing reports with geographic breakouts will now also include the ability to filter results based on a specific geography, which might include a city, state, DMA, or country. Additionally, all reports will now include a summary row indicating total or average values for performance metrics. You’ll now be able to create more detailed reports with access to more specific geographic segmentation.
Self-Managed Publisher Experience
A new feature is available to enable publishers to manage the inventory that they send to an ad exchange or ad network. This type of publisher – referred to as a ‘self-managed publisher’ – has access to a dashboard, reporting, inventory management, and account payment information (accessible only to accounts with type ‘Publisher with Inventory Management’).
We hope you’ve found this information useful. Please stay tuned for the next set of updates from our Product Team in coming months.
Matt Plummer is Vice President of Product Management at OpenX.