OpenX Blog

Strategies to Dramatically Lift Yield

Tags: OpenX,OpenX Enterprise,OpenX Market,Publisher

by James Aldous on March 26th, 2012
Director of Communications

OpenX Presentation: ‘Strategies to Dramatically Lift Yield’

Today at the Digiday Digital Publishing Summit, Todd Rosenberg (Senior Director, Publisher Development) speaks with three OpenX publishers in a breakfast session titled Strategies to Dramatically Lift Yield:

Ray Faust, VP National and Emerging Media Sales, Star Tribune
Dave Minkin, Publisher, Breaking Media
Kyle Ragsdale, VP Business Affairs and Finance, Vox Media

Download the presentation slides above if you missed them. Later this week on OpenX’s blog you’ll be able to read more about Vox Media’s great results with OpenX.

Ad exchanges eliminate complexity and inefficiency by auctioning individual ad impressions in “real-time” between multiple advertisers, and selling them to the highest bidder; this auction process ensures that publishers maximize their revenue. Ad exchanges provide a single point of contact between publishers and ad buyers which improves efficiency. They also provide impression level data on visitors and web pages to advertisers, enabling them to modify their buying strategies based on real-time feedback. Exchanges also make it easy for both publishers and networks to fulfill campaigns, by delivering each impression when it is sold, instead of selling it in advance selling based on forecasts.

Ad Delivery Fully customizable ad serving solutions for businesses of any size
Ad Manager Take control of your advertising with our easy-to-use management tools
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Ad Server Scalable hosted ad serving solution for publishers, advertisers and ad networks
Ad Server Solutions Power all of your digital advertising with the OpenX one-stop solution
Advertising Management Oversee campaigns and attract your target audience with our management tools
Affiliate Marketing Online advertising comes in many forms, let OpenX optimize your revenue
Behavioral Targeting Identify and attract your ideal audience through advanced targeting
Click-through Rate Increase impressions and optimize CTRs in our ad marketplace
Geotargeting Don't waste time advertising to the wrong crowd, target your audience by geographic location
Mobile Ad Server Target a whole new market through mobile ad serving
Multimedia Ads Find support for text, audio, animation, and video ads
Open Source Ad Server Robust, scalable, and free ad serving solutions
Plug-ins Plug-ins and development support to customize your ad serving solution
Yield Optimization Generate revenue, cut ad serving costs, and streamline your business

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Ad Networks

Ad Server

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Ad Server Solutions

Advertising Management

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Animated Banner Ads

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Behavioral Targeting

CPM

Geotargeting

Mobile Ad Server

Multimedia Ads

Open Source Ad Server

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Pay Per Click Marketing

PHP Ad Server

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Plug-ins

Real-time Bidding

Real-time Selling

Revenue Optimization

Wordpress Advertising Manager

Yield Optimization

Advanced science. Smarter ad decisions. Superior monetization.

Strategies to Dramatically Lift Yield

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