Comments on: Why Should Ad Serving be Open? http://blog.openx.org/03/why-should-ad-serving-be-open/ OpenX Community News Fri, 04 Jul 2008 19:47:16 +0000 http://wordpress.org/?v=2.5.1 By: Rob Sandie http://blog.openx.org/03/why-should-ad-serving-be-open/#comment-39397 Rob Sandie Sat, 12 Apr 2008 17:24:41 +0000 http://blog.openx.org/03/why-should-ad-serving-be-open/#comment-39397 Scott, this is a great post on addressing Google directly. I think a key point that was missed is Google Ad Manager has an incentive to stay simple. They will dumb down to not compete with DoubleClick $7k min monthly product. It seems you have a larger roadmap ahead of you to build out on. I would also address the quality of the product that was criticized in the Techcrunch comments. The interface is clunky, many bugs, and real long load times. How have you been addressing this? And why not offer a hosted solution like Google? Scott, this is a great post on addressing Google directly.

I think a key point that was missed is Google Ad Manager has an incentive to stay simple. They will dumb down to not compete with DoubleClick $7k min monthly product.

It seems you have a larger roadmap ahead of you to build out on.

I would also address the quality of the product that was criticized in the Techcrunch comments. The interface is clunky, many bugs, and real long load times. How have you been addressing this?

And why not offer a hosted solution like Google?

]]> By: thomas http://blog.openx.org/03/why-should-ad-serving-be-open/#comment-38962 thomas Mon, 07 Apr 2008 13:10:34 +0000 http://blog.openx.org/03/why-should-ad-serving-be-open/#comment-38962 you probably read about it by now... yahoo is also working on a "revolutionary new" ad serving tool http://advertising.yahoo.com/amp/ you probably read about it by now… yahoo is also working on a “revolutionary new” ad serving tool

http://advertising.yahoo.com/amp/

]]> By: OpenX Has Me Looking at Google Like Big Brother http://blog.openx.org/03/why-should-ad-serving-be-open/#comment-38468 OpenX Has Me Looking at Google Like Big Brother Tue, 01 Apr 2008 19:28:09 +0000 http://blog.openx.org/03/why-should-ad-serving-be-open/#comment-38468 [...] (previously OpenAds), developers of another popular free ad server, recently made their concerns known. But in doing so they cleverly painted a picture of Google as Big Brother…placing doubt in [...] [...] (previously OpenAds), developers of another popular free ad server, recently made their concerns known. But in doing so they cleverly painted a picture of Google as Big Brother…placing doubt in [...]

]]> By: Son Nguyen http://blog.openx.org/03/why-should-ad-serving-be-open/#comment-37624 Son Nguyen Fri, 21 Mar 2008 19:21:31 +0000 http://blog.openx.org/03/why-should-ad-serving-be-open/#comment-37624 Google Ad Manager's TOS https://www.google.com/admanager/terms/US/Terms.html "You agree that Google may aggregate Program Data with data collected from other Program users, and use such aggregated data, provided that Google will only aggregate data in a manner such that no third party could identify which users' data contributed to the aggregated set." Google Ad Manager’s TOS
https://www.google.com/admanager/terms/US/Terms.html

“You agree that Google may aggregate Program Data with data collected from other Program users, and use such aggregated data, provided that Google will only aggregate data in a manner such that no third party could identify which users’ data contributed to the aggregated set.”

]]> By: Pourquoi la diffusion de la publicité en ligne devrait rester ouverte http://blog.openx.org/03/why-should-ad-serving-be-open/#comment-37527 Pourquoi la diffusion de la publicité en ligne devrait rester ouverte Thu, 20 Mar 2008 14:38:44 +0000 http://blog.openx.org/03/why-should-ad-serving-be-open/#comment-37527 [...] française de l’article “Why Should Ad Serving be Open?“. Auteur : Scott Switzer - Traducteur : Bernard [...] [...] française de l’article “Why Should Ad Serving be Open?“. Auteur : Scott Switzer - Traducteur : Bernard [...]

]]> By: OpenX vs Ad Manager de Google - SmallSquid.com http://blog.openx.org/03/why-should-ad-serving-be-open/#comment-37431 OpenX vs Ad Manager de Google - SmallSquid.com Wed, 19 Mar 2008 09:31:42 +0000 http://blog.openx.org/03/why-should-ad-serving-be-open/#comment-37431 [...] no ha tardado en contraatacar al anuncio de Google de su nuevo Ad manager, donde más puede doler a Google, incitando los fantasmas del monopolio y haciendo hincapié en los [...] [...] no ha tardado en contraatacar al anuncio de Google de su nuevo Ad manager, donde más puede doler a Google, incitando los fantasmas del monopolio y haciendo hincapié en los [...]

]]> By: New Tools for PPC and Analytics | SEO, eCommerce, & Blogging http://blog.openx.org/03/why-should-ad-serving-be-open/#comment-37415 New Tools for PPC and Analytics | SEO, eCommerce, & Blogging Wed, 19 Mar 2008 05:32:58 +0000 http://blog.openx.org/03/why-should-ad-serving-be-open/#comment-37415 [...] Google announced a new tool: Google Ad Manager, which will compete with OpenX.  The folks at OpenX responded. One site criticized Google Ad [...] [...] Google announced a new tool: Google Ad Manager, which will compete with OpenX.  The folks at OpenX responded. One site criticized Google Ad [...]

]]> By: Medical Imaging Technology News for PACS Administrators and IT Professionals http://blog.openx.org/03/why-should-ad-serving-be-open/#comment-37390 Medical Imaging Technology News for PACS Administrators and IT Professionals Tue, 18 Mar 2008 21:52:11 +0000 http://blog.openx.org/03/why-should-ad-serving-be-open/#comment-37390 We have, up to this point, relied on Google and others to serve ads on a number of sites. But we are now slowly migrating over to our own adserver (OpenAds) in an effort to take a little more control away from the automated services. I think many publishers rely on the Googles' and the Yahoos' of the world to serve their ad content simply because of simplicity, ease of use. Drop a little bit of code in your page, and let Google do the rest... Many thanks for all the fine work you've done. Karl A. Krogmann <a href="http://pacsdigest.com/" rel="nofollow">PACSDigest</a> We have, up to this point, relied on Google and others to serve ads on a number of sites. But we are now slowly migrating over to our own adserver (OpenAds) in an effort to take a little more control away from the automated services.

I think many publishers rely on the Googles’ and the Yahoos’ of the world to serve their ad content simply because of simplicity, ease of use. Drop a little bit of code in your page, and let Google do the rest…

Many thanks for all the fine work you’ve done.

Karl A. Krogmann
PACSDigest

]]> By: Google Ad Manager validates OpenX « AdViking http://blog.openx.org/03/why-should-ad-serving-be-open/#comment-37320 Google Ad Manager validates OpenX « AdViking Tue, 18 Mar 2008 12:36:36 +0000 http://blog.openx.org/03/why-should-ad-serving-be-open/#comment-37320 [...] Switzer is founder and CTO and his post on why Google Ad Manager is a threat to Publishers is well-rounded and recommended reading. What’s exciting is that Google Ad Manager completely [...] [...] Switzer is founder and CTO and his post on why Google Ad Manager is a threat to Publishers is well-rounded and recommended reading. What’s exciting is that Google Ad Manager completely [...]

]]> By: Google Ad Manager Issued | Colorful Mars http://blog.openx.org/03/why-should-ad-serving-be-open/#comment-37313 Google Ad Manager Issued | Colorful Mars Tue, 18 Mar 2008 09:53:38 +0000 http://blog.openx.org/03/why-should-ad-serving-be-open/#comment-37313 [...] account today, to start evaluating this new offering. Actually, the guys at OpenX has come up with a good article on their blog. They go with the fact that it is never good that Google knows everything about you, [...] [...] account today, to start evaluating this new offering. Actually, the guys at OpenX has come up with a good article on their blog. They go with the fact that it is never good that Google knows everything about you, [...]

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