Comments on: A Renaissance in Online Advertising http://blog.openx.org/04/a-renaissance-in-online-advertising/ OpenX Community News Tue, 24 Nov 2009 13:03:46 +0000 http://wordpress.org/?v=2.6.2 By: Shankar Suresh http://blog.openx.org/04/a-renaissance-in-online-advertising/#comment-111137 Shankar Suresh Mon, 21 Sep 2009 11:55:09 +0000 http://blog.openx.org/?p=1224#comment-111137 My opinion is that like many industries, the first phase of online advertising was much like the dotcom hype that grew irrationally and had to collapse once in order for the second (more responsible and realistic) phase to be born out of it. The initial phase of online advertising focused on quantity and pervasiveness often at the expense of relevance much tot he annoyance and rejection of its audience. The current more-targeted approach to advertising is relevant and actually pleasing to the user thus the relative success My opinion is that like many industries, the first phase of online advertising was much like the dotcom hype that grew irrationally and had to collapse once in order for the second (more responsible and realistic) phase to be born out of it.

The initial phase of online advertising focused on quantity and pervasiveness often at the expense of relevance much tot he annoyance and rejection of its audience. The current more-targeted approach to advertising is relevant and actually pleasing to the user thus the relative success

]]> By: Donny Nyamweya http://blog.openx.org/04/a-renaissance-in-online-advertising/#comment-95310 Donny Nyamweya Fri, 19 Jun 2009 17:16:35 +0000 http://blog.openx.org/?p=1224#comment-95310 My opinion is that like many industries, the first phase of online advertising was much like the dotcom hype that grew irrationally and had to collapse once in order for the second (more responsible and realistic) phase to be born out of it. The initial phase of online advertising focused on quantity and pervasiveness often at the expense of relevance much tot he annoyance and rejection of its audience. The current more-targeted approach to advertising is relevant and actually pleasing to the user thus the relative success My opinion is that like many industries, the first phase of online advertising was much like the dotcom hype that grew irrationally and had to collapse once in order for the second (more responsible and realistic) phase to be born out of it.

The initial phase of online advertising focused on quantity and pervasiveness often at the expense of relevance much tot he annoyance and rejection of its audience. The current more-targeted approach to advertising is relevant and actually pleasing to the user thus the relative success

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