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Activate OpenX Market and Start Maximizing Your Ad Revenue

Tags: OpenX
by James Kung on April 17th, 2009

Earlier today, we were excited to formally announce the launch of OpenX Market. If you’re a publisher, the good news is that with OpenX Market you now have the means to reach a broader set of buyers who see a lot of value in your audience but would otherwise have a difficult time discovering your ad space. It’s all about making these connections much more simple and scalable.

We’ve worked hard to make OpenX Market as easy to use as possible, whether you are using OpenX Download or OpenX Hosted.

  • For OpenX Download: OpenX Market is seamlessly integrated with OpenX 2.8, which includes the new OpenX Market plugin. This plugin installs automatically: you do not need to download any files apart from OpenX Ad Server. To access the Market, all you need to do is log in as the administrator and go to My Account > OpenX Market to associate your OpenX.org account.
  • For OpenX Hosted: OpenX Market is already part of the product. From the campaign screen, you simply enable campaigns for OpenX Market with a single checkbox.

Check out these additional resources to help you learn more about using OpenX Market:

Take a look and get started with maximizing your revenue through OpenX Market today!

10 Comments »

  1. Hi,

    I am looking forward to trying this out, but I first have to upgrade to 2.8 download tonight.

    I have a quick question, do you plan to announce statistics on how much more money publishers earned on average by using OpenX market, compared to the filler ad space?

    Pierce

    Comment by Pierce — April 17, 2009 @ 8:14 am

  2. Like Pierce ask, abou statistics on how much more money publishers earned on average by using OpenX market ? Can anybbody explain this

    Comment by jangkrikjr — May 2, 2009 @ 8:32 pm

  3. Is there a place to see the potential inventory of advertisers using the Market?

    Comment by Joe DiStefano — May 14, 2009 @ 1:17 pm

  4. OpenX Market implementation doesn’t match how we run ads. We sell a fixed position for a fixed length of time, so that position will never be available to OpenX Market.

    However, we have unsold positions that could be used by OpenX Market immediately. But… Apparently we have to run another banner there, then specify that OpenX Market can override it. BUT… We don’t have another banner to run, it’s a totally open ad position on our page.

    To assign OpenX Market as the ONLY advertiser in a position/zone, it needs to be set up as a standalone Campaign, with a special Banner that invokes it for a specified zone. Until this capability is provided (in HOSTED OPENX) we can’t use it at all. Too bad….

    Comment by John — June 13, 2009 @ 5:40 pm

  5. Get your obnoxious adds off my email.

    In addition, get your offensive slowness off my email.

    Your disgusting wait time slows everybody down.

    Waiting for {bid.openx.net} anyone????????

    Comment by George — October 4, 2009 @ 8:41 pm

  6. Is there a place to see the potential inventory of advertisers using the Market?

    Comment by EM — October 5, 2009 @ 4:32 pm

  7. I cannot access more to http://www.insanelymac.com having the “waiting for bid.openex.net” message forever.

    Any hint?

    Comment by pippo — October 27, 2009 @ 2:01 pm

  8. I cannot run the openX market plugin -.-”

    Comment by Kevin — February 9, 2010 @ 6:08 am

  9. This post was very well written, and it also contains many useful facts. I enjoyed your distinguished way of writing the post. You have made it very easy for me to understand. Once they get home, this may stick for a while, but then you will switch to the on demand feedings as anyone with a newborn would do.

    Comment by Julian Sorenson — August 6, 2010 @ 6:47 am

  10. However, we have unsold positions that could be used by OpenX Market immediately. But… Apparently we have to run another banner there, then specify that OpenX Market can override it. BUT… We don’t have another banner to run, it’s a totally open ad position on our page.

    Comment by doudounes — December 28, 2010 @ 7:38 am

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