Tags: We’ve been working on ways for you to maximize your revenue and are excited to release eCPM optimization with OpenX 2.8. eCPM optimization is a free feature that changes delivery and prioritization to make revenue-based serving decisions, making you more money from your campaigns without having to share your profits with a third party.
eCPM prioritization maximizes your revenue by allocating requests to campaigns in proportion to their expected revenues and by spreading risk across different campaigns to adjust for volatile eCPM values. It works across your non-guaranteed CPM, CPC, and CPA campaigns to increase yield on any impression that isn’t allocated to a contract campaign.
When using eCPM optimization along with OpenX Market, you will get the most out of your existing relationships as well as supercede low value campaigns with higher priced offerings from OpenX Market’s direct advertisers, agencies and networks. The two combined form a very powerful yield generation and optimization toolset, using competition instead of daisy-chained guesses to bring you more money for your ad space.
Activating eCPM optimization within OpenX 2.8 is simple, fast and free. To learn more, please click here.
To download OpenX Ad Server 2.8, please click here.
I will try this. Thanks for this
Comment by jangkrikjr — May 2, 2009 @ 8:33 pm
[...] well as an overview of the different ways in which campaigns are prioritized. It also walks through eCPM prioritization, a powerful new feature introduced in OpenX [...]
Pingback by New video tutorial: how to prioritize your campaigns in OpenX | Web Hosting News — July 26, 2009 @ 10:06 pm
Thanks for this insight, very useful indeed
Comment by andy — August 26, 2009 @ 4:58 pm
ECPM prioritization is likely the single most important feature to allow OpenX to expand their market and get more and bigger publishers as users. Unfortunately this feature simply doesn’t work. I’ve begged various folks at OpenX for a response and some documentation but there has been no response. In fact there are OpenX officials posting vague comments in the forums that completely contradict the documentation and fancy video tutorials on ECPM prioritization. So this may be a great feature someday, but these problems are keeping anyone of any size from using it.
Comment by Keith Smith — September 21, 2009 @ 11:01 pm
Does eCPM prioritization work on an “ad code” level? What I mean is, does it calculate the eCPM for every ad code?
Comment by Jesper — October 5, 2009 @ 4:16 pm