Next week I’ll be running OpenX’s twice-monthly live demo of our OpenX Enterprise ad server for those interested in learning more about our premium SaaS ad serving platform. The one-hour session is ideal for those people looking to get more out of their current ad server and learn how OpenX Enterprise will actually help them make more money from their online publishing business. How? Well here are just a few of the points that I cover in the demo:
Revenue Serving – making you more money
OpenX Enterprise gives publishers a direct and integrated platform to manage all of their inventory in one place. This truly sets OpenX Enterprise ahead of competitor ad servers that don’t offer such an integrated solution. Additionally, OpenX Market, our RTB-enabled global exchange, seamlessly integrated into your server, provides monetization of – and extra demand for – your ad inventory with the simple flick of a switch. Overall, you have much better control of your guaranteed and non-guaranteed inventory with OpenX Market to ensure you are generating maximum revenue for each impression in a competitive marketplace based on eCPM.
Flexibility and Ownership
OpenX Enterprise offers publishers the ability to serve from their sub-domain, aligning their cookie and first party audience data directly to them, making it portable and fully owned. Furthermore, OpenX Enterprise allows you to easily map the ad server to your organization, and your inventory to the ad server, allowing you to sell and operate more effectively. This also means you can target based on all aspects of your content such as sections, content topics and content type.
OpenX Enterprise is a solution that has been designed from the ground up with a multichannel approach to serving display, mobile, video and email advertisements from one platform. This makes ad serving with OpenX Enterprise scalable across all your available inventory. As we built the platform we addressed several other critical trafficking and optimizing needs unaddressed by most other ad servers.
Additionally, since our acquisition of LiftDNA earlier this year, we have a yield optimization approach that is fully integrated within the publishers’ ad server, helping to maximize revenue with the use of auto optimization.
Hear more about these, and other reasons you should take a closer look at OpenX Enterprise, by joining my demo this Wednesday 11.00 AM Pacific.