We’ve just announced that OpenX will be partnering with Samsung Electronics to power Samsung AdHub’s Global Private Mobile Ad Exchange. The partnership creates the first mobile private exchange formed by one of the world’s leading digital device manufacturers and is part of Samsung AdHub’s vision to provide sophisticated solutions for advertisers.
When the Samsung AdHub Market launches in the second half of 2012, what will it actually look like and how will advertisers and smartphone or tablet users benefit from this powerful new exchange?
The infographic above explains the process from the point the mobile user loads content on their screen through to the point where the OpenX exchange technology chooses the winning ad from a select group of advertisers and loads it on the screen. With OpenX’s real-time technology, all this takes place in the space of 180 milliseconds.
The result is that advertisers are able to reach their marketing goals with greater precision and ease, and Samsung Electronics and its mobile developers can have greater control over the quality of the ads appearing due to the closed marketplace environment.Users will also benefit from more relevant, high quality ads as part of their mobile browsing experience.
If you’re an advertiser and are interested in participating in Samsung AdHub Market, Powered by OpenX, and accessing the unique supply that will be available in it, please get in touch with our demand team.