OpenX Blog

Over the last couple of weeks, Radek and Matteo have been tweaking the Openads v2.3 delivery engine to squeeze every bit of horsepower out of a server. When they started, Openads could serve around 100 ads per second on a single server. During their current tests, they are seeing a remarkable improvement - now over 1000 ads per second!

I am sure everyone will welcome these upcoming changes. There are hundreds (thousands?) of people who serve over 100 million ads per month with Openads (plus quite a few that serve over 1 Billion!), and this means a real savings of hardware infrastructure. Optimisation improvements are not only good for the big publishers - people who use shared servers will not be getting as many hate mails from the ISP about their CPU usage.

Radek has posted some Optimisation Practices on the developer site, if you techies are interested in the specifics.

Their work will be released in a few weeks, because it is part of a large development effort to get Openads v2.3 ready for prime time. Well done guys!