OpenX Blog

Serve ads faster with single page call

Tags: OpenX
by Oliver George on July 17th, 2008

The new release of OpenX (currently in beta) introduces a new feature, single page call, to serve ads faster. If your websites include more than one ad on each page, then upgrading to OpenX 2.6 will deliver ads faster and reduce the load on your server!

The new ad tag makes one request to the ad server to fetch all the banners needed for the page, hence the feature’s name. This is the reason for the performance boost, too: three individual ad requests puts more strain on the server than one combined request.

Although this new feature also allows the server to perform functions such as companion positioning by combining ad requests together, this useful new feature primarily provides better ad serving performance.

Find out more about single page call in the user guide.


Screenshot: Generating single page call ad tags


Screenshot: Adding single page call ad tags to your website

11 Comments »

  1. When is 2.6 going to be released?

    Comment by xXx — July 18, 2008 @ 6:08 pm

  2. today ;)

    Comment by Manuel — July 21, 2008 @ 5:52 am

  3. Hello Team,

    This is really a great feature guys. So that the “ddos like ” access can avoid. This will increase the performance of the server. So in future let us see “netstat” as normal .

    You rocks.

    Comment by Sherin — July 21, 2008 @ 7:51 am

  4. Super soon but we don’t announce ahead of time as it always depends on whether bugs are discovered. We hate making promises we can’t keep.

    Comment by Oliver George — July 21, 2008 @ 12:20 pm

  5. Thanks Sherin :-)

    Comment by Oliver George — July 21, 2008 @ 12:23 pm

  6. 很期待的 Openx2.6

    Comment by singleman — July 25, 2008 @ 3:20 am

  7. openx2.6 Serve ads faster with single page call is very nice

    Comment by singleman — July 25, 2008 @ 3:23 am

  8. [...] Tag de publicidad rápido, permite servir anuncios de una forma rápida y reducir la carga del servidor al mínimo. [...]

    Pingback by OpenX 2.6, nueva versión del servidor de publicidad - Carrero Bitácora de los Hermanos Carrero, David Carrero Fernández-Baillo y Jaime Carrero Fernández-Baillo. — July 25, 2008 @ 6:36 am

  9. [...] Faster ad tag - Deliver ads faster and reduce your server load using the single page call. [...]

    Pingback by OpenX Version 2.6 - Beitrag - blog.growing-media.de — July 25, 2008 @ 9:28 am

  10. If my understanding of spcjs.php is correct, the Single Page call is essentially a modification (in the form of batching +/-) of the standard Javascript invocation code.

    Is this correct?

    Comment by rbellamy — November 14, 2008 @ 12:13 am

  11. [...] OpenX version 2.6 was released, the OpenX ad server gained a new feature called Single Page Call. If you’ve got more than one banner on a page, then Single Page Call can be one way to get [...]

    Pingback by Tip #2: Correctly using Single Page Call « OpenX Tips — March 9, 2009 @ 12:03 pm

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