Comments on: How do you package direct ad space sales? http://blog.openx.org/08/how-do-you-price-direct-ad-space-sales/ OpenX Community News Tue, 24 Nov 2009 13:22:36 +0000 http://wordpress.org/?v=2.6.2 By: Trackback - Cheap Internation Call >> How to make cheap international call http://blog.openx.org/08/how-do-you-price-direct-ad-space-sales/#comment-179741 Trackback - Cheap Internation Call >> How to make cheap international call Thu, 19 Nov 2009 21:58:53 +0000 http://blog.openads.org/08/how-do-you-price-direct-ad-space-sales/#comment-179741 ,..] blog.openx.org is one interesting source of tips on this subject,..] ,..] blog.openx.org is one interesting source of tips on this subject,..]

]]> By: Sean http://blog.openx.org/08/how-do-you-price-direct-ad-space-sales/#comment-157961 Sean Sun, 01 Nov 2009 22:56:57 +0000 http://blog.openads.org/08/how-do-you-price-direct-ad-space-sales/#comment-157961 Hello I am new here finding my way around, but it looks interesting and the comment by ad space auction, definately caught my attention! Hello I am new here finding my way around, but it looks interesting and the comment by ad space auction, definately caught my attention!

]]> By: Ad Space Auction http://blog.openx.org/08/how-do-you-price-direct-ad-space-sales/#comment-139091 Ad Space Auction Fri, 16 Oct 2009 05:14:36 +0000 http://blog.openads.org/08/how-do-you-price-direct-ad-space-sales/#comment-139091 This is so true, they are the hardest to arrange but in many ways they can be the most profitable. A website launched recently called Bidswamp at bidswamp.com allowing advertisers and site owners to directly interact and transact the problem is not many site owners are getting involved in the process as the site currently isn't popular enough. Hopefully one day many will make the switch. I myself see the SEO industry going into recession in a few years if it's not almost in recession now as industry niches become completely saturated as we have seen in the adult industry and SEO "experts" will have a much harder time optimizing and charging more. There will be a greater demand for direct banner ad placement as not everyone is fan of a PPC Ad network campaign as they say "It's all sweet until the money runs out". This is so true, they are the hardest to arrange but in many ways they can be the most profitable. A website launched recently called Bidswamp at bidswamp.com allowing advertisers and site owners to directly interact and transact the problem is not many site owners are getting involved in the process as the site currently isn’t popular enough. Hopefully one day many will make the switch.

I myself see the SEO industry going into recession in a few years if it’s not almost in recession now as industry niches become completely saturated as we have seen in the adult industry and SEO “experts” will have a much harder time optimizing and charging more. There will be a greater demand for direct banner ad placement as not everyone is fan of a PPC Ad network campaign as they say “It’s all sweet until the money runs out”.

]]> By: Ricky http://blog.openx.org/08/how-do-you-price-direct-ad-space-sales/#comment-106872 Ricky Thu, 27 Aug 2009 01:45:39 +0000 http://blog.openads.org/08/how-do-you-price-direct-ad-space-sales/#comment-106872 I agree that advertisers want things simplified. For many of them, such as my local advertisers, even a basic CPM based ad structure is too complex. I I agree that advertisers want things simplified. For many of them, such as my local advertisers, even a basic CPM based ad structure is too complex. I

]]> By: Barry Parr http://blog.openx.org/08/how-do-you-price-direct-ad-space-sales/#comment-55368 Barry Parr Wed, 22 Oct 2008 19:30:55 +0000 http://blog.openads.org/08/how-do-you-price-direct-ad-space-sales/#comment-55368 I agree that advertisers want things simplified. For many of them, such as my local advertisers, even a basic CPM based ad structure is too complex. I recommend tenancy if your target advertisers are not experienced buyers of online ads. I agree that advertisers want things simplified. For many of them, such as my local advertisers, even a basic CPM based ad structure is too complex. I recommend tenancy if your target advertisers are not experienced buyers of online ads.

]]> By: Italienaren http://blog.openx.org/08/how-do-you-price-direct-ad-space-sales/#comment-47300 Italienaren Fri, 22 Aug 2008 06:39:00 +0000 http://blog.openads.org/08/how-do-you-price-direct-ad-space-sales/#comment-47300 Fahd: my experience is that advertisers/buyers don´t want too many options, so I wouldn´t opt for such a modell in order not to scare them away Fahd: my experience is that advertisers/buyers don´t want too many options, so I wouldn´t opt for such a modell in order not to scare them away

]]> By: Fahd http://blog.openx.org/08/how-do-you-price-direct-ad-space-sales/#comment-7787 Fahd Sat, 29 Sep 2007 00:36:51 +0000 http://blog.openads.org/08/how-do-you-price-direct-ad-space-sales/#comment-7787 The best option would be to offer all options and let the advertiser decide how he or she wants to buy advertising. And let the publisher be able to set what advertising options he or she wants to offer. The best option would be to offer all options and let the advertiser decide how he or she wants to buy advertising. And let the publisher be able to set what advertising options he or she wants to offer.

]]> By: Oliver George http://blog.openx.org/08/how-do-you-price-direct-ad-space-sales/#comment-3673 Oliver George Fri, 17 Aug 2007 13:03:13 +0000 http://blog.openads.org/08/how-do-you-price-direct-ad-space-sales/#comment-3673 Early results are in, it seems that tenancy is quite popular accounting for almost 50% of the all responses. What the main reasons for choosing to use tenancy? I suspect that for small publishers it's a matter of practicalities. It requires less sophisticated measurement performance measurement tools and makes the number of contracts more manageable. What do you think? Early results are in, it seems that tenancy is quite popular accounting for almost 50% of the all responses.

What the main reasons for choosing to use tenancy? I suspect that for small publishers it’s a matter of practicalities. It requires less sophisticated measurement performance measurement tools and makes the number of contracts more manageable.

What do you think?

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