Comments on: How do you package direct ad space sales? http://blog.openx.org/08/how-do-you-price-direct-ad-space-sales/ OpenX Community News Thu, 20 Nov 2008 17:25:19 +0000 http://wordpress.org/?v=2.6.2 By: Barry Parr http://blog.openx.org/08/how-do-you-price-direct-ad-space-sales/#comment-55368 Barry Parr Wed, 22 Oct 2008 19:30:55 +0000 http://blog.openads.org/08/how-do-you-price-direct-ad-space-sales/#comment-55368 I agree that advertisers want things simplified. For many of them, such as my local advertisers, even a basic CPM based ad structure is too complex. I recommend tenancy if your target advertisers are not experienced buyers of online ads. I agree that advertisers want things simplified. For many of them, such as my local advertisers, even a basic CPM based ad structure is too complex. I recommend tenancy if your target advertisers are not experienced buyers of online ads.

]]> By: Italienaren http://blog.openx.org/08/how-do-you-price-direct-ad-space-sales/#comment-47300 Italienaren Fri, 22 Aug 2008 06:39:00 +0000 http://blog.openads.org/08/how-do-you-price-direct-ad-space-sales/#comment-47300 Fahd: my experience is that advertisers/buyers don´t want too many options, so I wouldn´t opt for such a modell in order not to scare them away Fahd: my experience is that advertisers/buyers don´t want too many options, so I wouldn´t opt for such a modell in order not to scare them away

]]> By: Fahd http://blog.openx.org/08/how-do-you-price-direct-ad-space-sales/#comment-7787 Fahd Sat, 29 Sep 2007 00:36:51 +0000 http://blog.openads.org/08/how-do-you-price-direct-ad-space-sales/#comment-7787 The best option would be to offer all options and let the advertiser decide how he or she wants to buy advertising. And let the publisher be able to set what advertising options he or she wants to offer. The best option would be to offer all options and let the advertiser decide how he or she wants to buy advertising. And let the publisher be able to set what advertising options he or she wants to offer.

]]> By: Oliver George http://blog.openx.org/08/how-do-you-price-direct-ad-space-sales/#comment-3673 Oliver George Fri, 17 Aug 2007 13:03:13 +0000 http://blog.openads.org/08/how-do-you-price-direct-ad-space-sales/#comment-3673 Early results are in, it seems that tenancy is quite popular accounting for almost 50% of the all responses. What the main reasons for choosing to use tenancy? I suspect that for small publishers it's a matter of practicalities. It requires less sophisticated measurement performance measurement tools and makes the number of contracts more manageable. What do you think? Early results are in, it seems that tenancy is quite popular accounting for almost 50% of the all responses.

What the main reasons for choosing to use tenancy? I suspect that for small publishers it’s a matter of practicalities. It requires less sophisticated measurement performance measurement tools and makes the number of contracts more manageable.

What do you think?

]]>