Today we announced a 100% mobile, private exchange powered by OpenX technology, operated by CyberWing Corporation, one of Japan’s leading media representative companies and a subsidiary of NEC BIGLOBE. I had the honor and pleasure of working with the CyberWing team to help craft the business structure and the unique technical requirements and wanted to share just a few details of this exciting, innovative partnership.
Especially in Japan, RTB buying for mobile inventory is increasing dramatically. CyberWing took note of this growth and recognized the need to provide this channel to their buyers. They determined, however, that an open exchange was not able to support the unique business rules and policies they are required to uphold. Hence the private component of this new exchange.
Although we are still in the early days for both mobile and Real-Time Bidding generally, Japan is leading the world in mobile monetization in many ways. CyberWing recognizes this shift in buying behavior, and is actively working to position itself as a leader and innovator in mobile. We’re extremely pleased that CyberWing has chosen OpenX technology as both a validation of RTB in mobile and as a platform for that revenue.
Moving forward, we’re looking forward to working with CyberWing as it expands its business. For more information about this partnership, please click here.
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