Tags: Bonjour les amis,
My name is Matthieu from phpMyVisites. I have been invited to be a guest blogger on the Openads blog. I would like to share my interest and experience in Web Analytics; what would you like me to write about?
Let me tell you a little about myself. I developed phpMyVisites which is an Open Source web site statistics application. I hope that many Openads users will know and use phpMyVisites on their websites. The last version is particularly interesting as it provides a “clicks heatmap” feature (try the demo!).
I know a bit about web analytics data, how to analyze it, which information and actions you could take from your analysis. Web analytics is actually all about taking action to improve your website performance whether it means having more interested visitors, making more revenue online or having more users to register to your amazing social network.
Here are my blogging ideas so far:
- The top 5 statistics for measure and improve your website’s performance
- The top 5 statistics to alert you to a website crisis
- How to measure user traffic reliably
I have two quick questions for you to help me focus my efforts.
Q1: How experienced are you in Web Analytics?
Q2: What would you like me to write about?
Please post a comment with your answers and suggestions. Depending on the response I hope to complete my first blog by the end of the week!
Have fun and enjoy the sun!
Hi Matthieu!
To answer your questions: I am experienced in Web Analytics and I want you to write about “how a heatmap could help to improve the site performance”. I guess I pointed out various things in my guestpost Optimize your website for higher revenue but I didn’t write a thing about heatmaps. In addition It would be nice to read things about content- and adplacement.
Btw.: Do you have any data about how far users scroll down on long sites? I really miss that kind of information in all analytic-softwares. Can you add that kind of functionallity to phpmyvisits? I guess you just need a js that increases a variable when scrolling and submits it’s value when leaving the site…
Best Regards,
Tobias
Hi Matthieu,
I am a long time phpMyVisites user. And to everybody reading this, I FULLY recommend you use this package. Some of the benefits:
- Self hosted, so statistics are real-time (or as close as)
- The information is very well laid out, making it easy to see stats at a glance
- The interface looks good. (That is ALWAYS a big thing for me).
A1: I know enough about analytics to see what brought visitors to my sites, why, and what they might have actually been looking for, which helps improve the site
A2: I like your idea of writing about “The top 5 statistics to alert you to a website crisis”. That could be quite interesting.
Anyway, hope to read your post soon.
Tobias and geniosity, both your suggestions are pertinent.
Geniosity, thank you for the nice words. But the future is even brighter for phpMyVisites as we’re working on something big…
Hi Matthieu:
I’m an expert media planner, but I’m an amateur user of both packages (OpenX and phpMyVisites). I’d like to use them as tools for managing client advertising as well as use them for the development of a niche network.
What I’d like to know is if there’s a way that these two packages can be seamlessly integrated to enable a more robust tracking of the following:
1. Viewthroughs
2. CPM / CPC / CPA results
3. ROI, based on media costs input by the user.
I feel this is a naive request, but maybe not?
Cheers,
Bill.
What are the advantages of this over using analytics (except that it is hosted locally)?
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