JumpTime was founded with a singular mission: to ensure that publishers maximized the revenue from their high quality content. We knew that with the right science behind them, publishers could drive engagement in ways that maximized the revenue. We developed and delivered the science that would do exactly that, gaining three patents in the process. The real world results proved it was powerful technology, but we also knew it didn’t tell the whole revenue story.
In our work with some of the world’s largest publishers over the last 5 years, we recognized that every department at a publisher has a role to play in revenue generation. No single group can deliver revenue alone. While ad sales and ad operations teams play critical roles in creating the revenue strategy and monetization potential; it is up to other departments – from marketing to product to editorial – to generate the page and video views to ultimately realize that potential. Everyday we would see evidence that would suggest what was missing was a unified platform that could align the disparate parts of an organization around monetization.
When meeting OpenX we saw kindred spirits with a shared vision: to develop the comprehensive revenue management platform that could maximize the return on publishers’ high quality content and audience.
Our combination will mean that publishers will be able to take control and ensure that they are not only getting the highest price for their advertising (using OpenX technology), but that they are also generating the highest volume of engagement and revenue generating impressions (with JumpTime). In short, they can tackle price plus volume all in one place. All while being able to access the data that tells them the whole story of how revenue is being created on their sites. We think that this ‘total revenue management’ is a game changer for publishers.
We’re excited to be leading the way in the next wave of digital media monetization together.
If you’re curious and would like to learn more about JumpTime’s patent-rich technology, read ‘The Asset-Valuation-Based Ranking: Bringing Economics to the Web’ whitepaper.