There’s been a lot happening at OpenX as we get closer to releasing the hosted version of OpenX Ad Server, or as we now call it, OpenX Hosted.
We’ve been working away furiously to build a rock solid hosted ad serving platform, and along the way, inviting more and more publishers to help us with the last stages of beta testing. We’re working through the remainder waiting list now, so don’t be surprised if an invitation arrives in your email inbox soon.
OpenX Hosted is the same ad server you can download for free at openx.org so why would you want us to host it for you?
“With OpenX Hosted I can start serving ads straight away.”
“This saves me time and money. I am not adept at managing the ‘behind the scenes’ tech stuff. Now I don’t need to do any installation and maintenance work. I am SUPER excited!”
“With OpenX Hosted, I don’t have to use my server resources and I always have the latest updates.”
“Now I can provide a professional and respected ad serving platform to my clients.”
Something new: OpenX Market Alpha
OpenX Hosted users will notice a new feature we’ve enabled, called OpenX Market. The OpenX Market, currently in alpha, will let publishers allow advertisers to directly bid on their ad inventory. We’re piloting the OpenX Market with OpenX Hosted beta testers to tune the Market to be as useful (and profitable) as possible for the OpenX community.
The neat part is that OpenX Market will only increase publisher ad revenue because an OpenX Market ad will only be displayed when it makes a publisher more money than they are making with their own ads.
Give it a try. It can only increase your ad revenue and your feedback at this early stage will help us make the OpenX Market a great way to access loads of advertisers!