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Experience has shown us over and over again that massive competition on OpenX Market, our ad exchange, drives up CPMs and sell-through rates. With 8 billion bids per day from thousands of advertisers, our scale helps publishers earn top dollar for each and every impression.
We’re so confident of our track record maximizing publisher ad revenue, that we’ve initiated a special program called the OpenX Revenue Guarantee: publishers guarantee us their inventory, and OpenX Market guarantees a specific amount of revenue for it.
But how can we do this? It’s not bravado… and this is not some hollow promise. It’s a good, old-fashioned “money-where-our-mouth-is” guarantee demonstrating confidence in our ad exchange technology while also eliminating any risk to publishers. OpenX has a very sophisticated auction engine that enables dozens of premium websites -– such as Breaking Media (publisher behind DealBreaker.com, Fashionista.com, and AboveTheLaw.com) and Brand Technologies (publisher behind Celebrity-Gossip.net and GossipCenter.com) –- to get higher yields for their inventory.
Just ask David Minkin, Co-founder at Breaking Media. In a recent interview, Mr. Minkin explained how OpenX Market more than tripled the revenue he earned from his indirect (or what we call ‘non-guaranteed’) inventory. Then OpenX stepped up and guaranteed him a fixed amount for that inventory, so he could make financial projections he could depend on. He said it best, “Their guarantee is an incredible deal for us. Our revenues are up and we can count on it.”
In OpenX Market, we’ve integrated with over 30 RTB buyers who bid in real-time for choice ad inventory. The outcome: publishers gain the benefits of real-time pricing, real-time data, and real-time results. Moreover, publishers can set price floors for their inventory, whitelist or blacklist specific brands, and block entire categories of ads to avoid channel conflict and maintain a great user experience.
A key point to remember: the OpenX Revenue Guarantee provides just the minimum level of revenue you can expect from your inventory. If advertisers bid higher than our minimum projections (which they often do), you get to pocket the upside. So you generate the highest possible revenue, while getting clear visibility into how much you’ll earn each month.
Does your SSP put money where their mouth is? OpenX does. To see if you’re eligible, contact us today and we’ll not only meet, but exceed your expectations.
