Comments on: When publishers become ad networks http://blog.openx.org/10/when-publishers-become-ad-networks/ OpenX Community News Tue, 24 Nov 2009 13:25:05 +0000 http://wordpress.org/?v=2.6.2 By: Anna http://blog.openx.org/10/when-publishers-become-ad-networks/#comment-58063 Anna Wed, 05 Nov 2008 18:43:40 +0000 http://blog.openx.org/?p=654#comment-58063 This describes me exactly. I have started a small network to reach a very niche target of NYC moms. I agree with the above comments: directory, inventory tracking wold be great. A more user-friendly interface for customers to check their stats and possibly self-serve ads would be great too. This describes me exactly. I have started a small network to reach a very niche target of NYC moms. I agree with the above comments: directory, inventory tracking wold be great. A more user-friendly interface for customers to check their stats and possibly self-serve ads would be great too.

]]> By: Valto http://blog.openx.org/10/when-publishers-become-ad-networks/#comment-57137 Valto Fri, 31 Oct 2008 13:06:28 +0000 http://blog.openx.org/?p=654#comment-57137 I'm developing what you are thinking and I'm looking for ways to integrate OpenX to our service - perhaps we could work something out? http://www.ratecards.net See also this article where I'm pointing out this combination to all users, but could be better integrated. http://ezinearticles.com/?How-to-Implement-Advertising-on-Your-Website-Or-Blog-and-Create-Your-Own-Advertising-Rate-Card&id=1211209 I’m developing what you are thinking and I’m looking for ways to integrate OpenX to our service - perhaps we could work something out?

http://www.ratecards.net

See also this article where I’m pointing out this combination to all users, but could be better integrated.

http://ezinearticles.com/?How-to-Implement-Advertising-on-Your-Website-Or-Blog-and-Create-Your-Own-Advertising-Rate-Card&id=1211209

]]> By: Justin Hitt http://blog.openx.org/10/when-publishers-become-ad-networks/#comment-55757 Justin Hitt Fri, 24 Oct 2008 18:44:03 +0000 http://blog.openx.org/?p=654#comment-55757 While publishers becoming Ad Networks isn't new, OpenX makes it easier to solve the problem of reliably managing banner rotation across multiple properties. After reaching 12 popular web sites, I got with PhpAdsNew (old OpenX) just to manage my own placement. Now I run a popular business-to-business advertising network with a couple hundred niche publishers -- but if I had to invest in Real Media OAS or DoubleClick this niche network wouldn't survive. OpenX keeps overhead low while providing a reliable solution. The biggest contribution to the community would be to stay focus on a solid product, especially in areas of account management and monetizing traffic. Build out the API to support insertion orders, improved impression optimization, and reporting tools that improve campaign analytics. Best, Justin While publishers becoming Ad Networks isn’t new, OpenX makes it easier to solve the problem of reliably managing banner rotation across multiple properties. After reaching 12 popular web sites, I got with PhpAdsNew (old OpenX) just to manage my own placement.

Now I run a popular business-to-business advertising network with a couple hundred niche publishers — but if I had to invest in Real Media OAS or DoubleClick this niche network wouldn’t survive. OpenX keeps overhead low while providing a reliable solution.

The biggest contribution to the community would be to stay focus on a solid product, especially in areas of account management and monetizing traffic. Build out the API to support insertion orders, improved impression optimization, and reporting tools that improve campaign analytics.

Best,

Justin

]]> By: Demian Turner http://blog.openx.org/10/when-publishers-become-ad-networks/#comment-55482 Demian Turner Thu, 23 Oct 2008 11:00:03 +0000 http://blog.openx.org/?p=654#comment-55482 Another small comment - notifying commentators that another comment has been added to their thread is standard on things like Wordpress, I guess Drupal doesn't offer this. It's a really useful feature and will vastly improve return visits to your blog. Another small comment - notifying commentators that another comment has been added to their thread is standard on things like Wordpress, I guess Drupal doesn’t offer this. It’s a really useful feature and will vastly improve return visits to your blog.

]]> By: Yali Sassoon http://blog.openx.org/10/when-publishers-become-ad-networks/#comment-55470 Yali Sassoon Thu, 23 Oct 2008 09:33:39 +0000 http://blog.openx.org/?p=654#comment-55470 Thanks Max and Demian - some really useful thoughts! Demian - we are looking at ways to make it easier for publishers running OpenX to realise full and fair value for their inventory. This is a big job - keep checking for updates to the OpenX Market - but is certainly one of our end goals. (See http://blog.openx.org/10/openx-hosted-beta-and-openx-market-alpha/ for some initial details) Thanks Max and Demian - some really useful thoughts!
Demian - we are looking at ways to make it easier for publishers running OpenX to realise full and fair value for their inventory. This is a big job - keep checking for updates to the OpenX Market - but is certainly one of our end goals. (See http://blog.openx.org/10/openx-hosted-beta-and-openx-market-alpha/ for some initial details)

]]> By: Demian Turner http://blog.openx.org/10/when-publishers-become-ad-networks/#comment-55332 Demian Turner Wed, 22 Oct 2008 16:05:28 +0000 http://blog.openx.org/?p=654#comment-55332 Regarding a publisher directory and groups, I think this is a great idea. Some inventory introspection like Ad Manager would be killer too. The easier you guys can make it for publishers to realise all their inventory is monetisable, the more compelling Open X can be. How about an Adsense beater, one that actually generates revenues ;-) Regarding a publisher directory and groups, I think this is a great idea. Some inventory introspection like Ad Manager would be killer too.

The easier you guys can make it for publishers to realise all their inventory is monetisable, the more compelling Open X can be.

How about an Adsense beater, one that actually generates revenues ;-)

]]> By: Max http://blog.openx.org/10/when-publishers-become-ad-networks/#comment-55283 Max Wed, 22 Oct 2008 10:47:26 +0000 http://blog.openx.org/?p=654#comment-55283 Regarding the notion of a publisher directory, some thoughts: One idea would have something resembling that Blogads have (http://web.blogads.com/adspotsfolder/ba_mininetworksfolder_view and http://web.blogads.com/adspotsfolder/choose_blogs). Now, with OpenX publisher directory, it would show categories, site info, prices and impressions in some way. The directory submission could work from OpenX installations themselves. The section 'Inventory > Websites & Zones > Website Properties > Basic information' could be expanded so that a OpenX user could opt-in themselves to the directory. Website URL, Name, Category and Country/Language are already there. Would need a description field. With 'Zones' information, would send each zone name/location with number of ads running and asking CPM. The OpenX software would send this information to the openx.org publisher directory. This should cut down bogus/spam submissions as it would require a running adserver. Regarding the notion of a publisher directory, some thoughts:

One idea would have something resembling that Blogads have (http://web.blogads.com/adspotsfolder/ba_mininetworksfolder_view and http://web.blogads.com/adspotsfolder/choose_blogs). Now, with OpenX publisher directory, it would show categories, site info, prices and impressions in some way.

The directory submission could work from OpenX installations themselves. The section ‘Inventory > Websites & Zones > Website Properties > Basic information’ could be expanded so that a OpenX user could opt-in themselves to the directory. Website URL, Name, Category and Country/Language are already there. Would need a description field. With ‘Zones’ information, would send each zone name/location with number of ads running and asking CPM.

The OpenX software would send this information to the openx.org publisher directory. This should cut down bogus/spam submissions as it would require a running adserver.

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