Advanced science. Smarter ad decisions. Superior monetization.


OpenX Blog

Announcing the OpenX Video Plugin


by James Kung on November 12th, 2009

We’re pleased to let you know that the OpenX Video Plugin is now available! It has already been installed on the hosted OpenX ad server, now called OpenX Community Hosted. And if you are using the OpenX 2.8.2 download, now called OpenX Community Download, you can download the OpenX Video Plugin package here to install it on your own ad server. This plugin represents significant progress, both in terms of the types of ad formats you can manage through any OpenX ad server and in terms of the extensibility of OpenX as a foundation for your ad serving.

The OpenX Video Plugin enables you to traffic your own video ads through OpenX together with your flash media player and media provider. It follows the IAB VAST standard and supports inline video ads, i.e., pre/mid/post-roll ads, and overlay ads, i.e., image, swf, text or HTML ads that display on top of the main video stream. It also allows you to track statistics for VAST-specific events related to your video ads (pauses, mutes, quartile views, etc.). And for remnant campaigns, it provides the ability to serve one companion banner per video ad.

Since this is the first version of the OpenX Video Plugin, it is intended to serve your own video ads only and does not include the ability to integrate video ads coming from ad networks. We will be working to evolve the plugin to include more features like this in the next version.

Please be sure to read through the following documentation on getting started with the OpenX Video Plugin.

Relevant Documentation

Please note: Serving video ads also requires you to use a VAST plugin on your video player in order to schedule the ads for your player and translate the responses coming from the OpenX Video Plugin. If you use Flowplayer or JW Player as your video player, you can use the Open Ad Streamer Plugin from the Open Video Ads project for this purpose. If you use a custom flash media player, you can use the Open Video Ads VAST Actionscript 3 Framework to develop your own custom VAST compliant video player plugin.  Visit the Open Video Ads project to learn more about these options.

Check out the OpenX Video Plugin today and get started with serving video ads!

21 Comments »

  1. Took a while But is finally out

    Comment by hertzel — November 12, 2009 @ 3:42 am

  2. [...] Announcing the OpenX Video Plugin – OpenX [...]

    Pingback by Today’s Startup and Entrepreneurial Updates | CenterNetworks — November 12, 2009 @ 5:14 pm

  3. Video ads made easier using OpenX Video Plugin…

    A few days after we published our call to help kick start the OpenX Plugin Ecosystem, OpenX.org released a new plugin that enables users to deliver video ads directly through their OpenX Ad Server.
    OpenX Product Manager James Kung writes on the OpenX b…

    Trackback by Ad Server Plugins — November 14, 2009 @ 10:40 am

  4. [...] 英文原文地址:http://blog.openx.org/11/announcing-the-openx-video-plugin/ [...]

    Pingback by OpenX官方发布视频广告插件 » Openx中文研究 — November 17, 2009 @ 4:42 am

  5. nice plugin!!!…waiting for more plugins in future.

    Comment by openxaddons — December 27, 2009 @ 3:08 pm

  6. hey it is good to hear that video plugin is available in openx.
    going to try it out. thank you.

    Comment by martin — December 27, 2009 @ 3:32 pm

  7. why their code is not production, not function properly without it

    Comment by danlam — January 18, 2010 @ 9:14 am

  8. why my export code is not, not function properly without it

    Comment by danlam — January 18, 2010 @ 9:16 am

  9. The plugin could certainly use an installation file – I am unable to install it via the 2.8.4 Plugin install interface. It gives me a DB schema error for a file that does not exist in my stock OpenX 2.8.4 install nor in the plugin zip itself.

    So my question is, how does one do that? I physically copied the files in place hoping OpenX would pick them up as it did with other plugins, but that did not work either.

    Comment by Christophor Rick — February 3, 2010 @ 2:05 pm

  10. Good post, thank you for sharing.

    Comment by Sharedtut — February 3, 2010 @ 5:07 pm

  11. This is great news!
    Question: “it provides the ability to serve one companion banner per video ad.”
    Does this mean we can’t do an A/B test on the videos?

    Comment by Jen — February 16, 2010 @ 8:26 pm

  12. does jw player 5.x work with openX?? In documentation, it says 5.x ver can work.
    But there is no example site.
    Can someone help me about this?

    Comment by Jeremy — March 21, 2010 @ 2:25 am

  13. [...] that would eventually be used by every car in the world, the Kearns think they have struck gold. Flash of Genius. But their aspirations are dashed after the auto giants who embraced Bob’s creation unceremoniously [...]

    Pingback by Flash of Genius, 2008 — July 3, 2010 @ 9:35 am

  14. it is good to hear that video plugin is available in openx..ty

    Comment by haber — July 7, 2010 @ 7:36 am

  15. OpenX video plugin together with Kaltura VAST plugin rocks!! open source as its best!

    Comment by Chaprakon — July 28, 2010 @ 9:41 pm

  16. @Chaprakon: How did you manage this?

    Comment by Ralph — August 24, 2010 @ 9:17 am

  17. Can running,but It cann’t show the video code for the 2.8.3

    Comment by vivi — September 10, 2010 @ 5:56 am

  18. no 17 : vivi why it can’t show video are you sure that you installed VAST plugin ?

    Comment by android — September 15, 2010 @ 1:51 pm

  19. i remember when it happen and you deal with this issue professional way

    Comment by شات صوتي — September 20, 2010 @ 9:43 pm

  20. Are there any Plans for a way more extended VAST 2.0 Standard Implementation in OpenX?

    Comment by David — November 23, 2010 @ 12:30 pm

  21. please some one help me to know about how to install the video player in openx

    Comment by NAGAVARMAN.S — November 27, 2010 @ 7:12 am

RSS feed for comments on this post. TrackBack URL

Leave a comment