Tags: Last month we sent out a survey to the OpenX publisher base on direct ad sales. We wanted to gather as much data as we could on how publishers approach direct ad selling to distill some insights and best practices in this area. After sifting through nearly 500 responses, we found some pretty interesting results on what works and what doesn’t work. And we’re happy to share these results with you.
Download our study on Direct Ad Selling Practices.
We’re hopeful the study provides some helpful tips to your business. And if you have feedback on direct ad selling practicies that have been particularly successful for you, feel free to let us know.
[...] 本文英文原文地址：http://blog.openx.org/11/download-the-openx-study-on-direct-ad-selling-practices/ [...]
Pingback by OpenX发布关于直接售卖广告位方式的调查报告 » Openx中文研究 — November 16, 2009 @ 5:16 am
Things like are good to see because trends are just not existent anymore. Interesting to see how others approach a variety of marketing efforts.
Comment by Inforonics — November 16, 2009 @ 7:17 pm
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Comment by kingfisher — November 17, 2009 @ 9:00 am
Direct ad sales is hard work…
Direct ad sales is hard work
In my work as an internet business consultant, I often help site owners and publishers with their online advertising programs. The objective is usually to optimize or maximize ad revenue, or to reduce the costs involved in …
Trackback by Erik Geurts Weblog — November 18, 2009 @ 12:14 pm