Last month we sent out a survey to the OpenX publisher base on direct ad sales. We wanted to gather as much data as we could on how publishers approach direct ad selling to distill some insights and best practices in this area. After sifting through nearly 500 responses, we found some pretty interesting results on what works and what doesn’t work. And we’re happy to share these results with you.
We’re hopeful the study provides some helpful tips to your business. And if you have feedback on direct ad selling practicies that have been particularly successful for you, feel free to let us know.