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Download the OpenX study on Direct Ad Selling Practices

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by James Kung on November 13th, 2009

Last month we sent out a survey to the OpenX publisher base on direct ad sales.  We wanted to gather as much data as we could on how publishers approach direct ad selling to distill some insights and best practices in this area.  After sifting through nearly 500 responses, we found some pretty interesting results on what works and what doesn’t work.  And we’re happy to share these results with you.

Download our study on Direct Ad Selling Practices.

We’re hopeful the study provides some helpful tips to your business.  And if you have feedback on direct ad selling practicies that have been particularly successful for you, feel free to let us know.

14 Comments »

  1. [...] 本文英文原文地址:http://blog.openx.org/11/download-the-openx-study-on-direct-ad-selling-practices/ [...]

    Pingback by OpenX发布关于直接售卖广告位方式的调查报告 » Openx中文研究 — November 16, 2009 @ 5:16 am

  2. Things like are good to see because trends are just not existent anymore. Interesting to see how others approach a variety of marketing efforts.

    Comment by Inforonics — November 16, 2009 @ 7:17 pm

  3. kingfisherairlinesbooking.net.in need to configure openx

    Comment by kingfisher — November 17, 2009 @ 9:00 am

  4. Direct ad sales is hard work…

    Direct ad sales is hard work
    In my work as an internet business consultant, I often help site owners and publishers with their online advertising programs. The objective is usually to optimize or maximize ad revenue, or to reduce the costs involved in …

    Trackback by Erik Geurts Weblog — November 18, 2009 @ 12:14 pm

  5. Great read!. A lot of valuable information you guys provided for free!

    Comment by Jimmy @ Blue Ray Burner — March 4, 2010 @ 8:36 pm

  6. I am beginner of this software using nw help me…
    i am downloading the OpenX ad server software but i can’t understand how to install and start advertising….
    so i need help from you…
    send me hoe to work this Openx Ad server in Windows operating system…
    have a nice day….

    Comment by soundararajan — March 19, 2010 @ 12:54 pm

  7. I am beginner of this software using nw help me…
    I am downloading the OpenX ad server software but i can’t understand how to install and start advertising….

    Comment by du hoc uc — April 7, 2010 @ 7:05 am

  8. hi, is there anyway to get rid of unwanted comments and all spam comments to remove without admin interference, thanks john http://www.kingfisherairlinesbookings.ind.in

    Comment by kingfisher airlines booking — April 16, 2010 @ 9:28 am

  9. i was wondering if i can use it to serve all the ads in my website – http://www.kingfisherairlinesbooking.myairfare.in/ using this openx..please let me know how can i do it exactly. Thanks

    Comment by Kingfisher airlines booking — April 17, 2010 @ 6:46 am

  10. [...] Visit link: Download the OpenX study on Direct Ad Selling Practices [...]

    Pingback by Download the OpenX study on Direct Ad Selling Practices | Creative Headline — May 5, 2010 @ 10:30 pm

  11. Ive just read the downloaded report on direct ad selling. It was worth the read. Cheers.

    Comment by solar power brisbane — June 25, 2010 @ 8:46 am

  12. Ive just read the downloaded report on direct ad selling. It was worth the read. Cheers.

    Comment by channel jewelry — August 6, 2010 @ 9:49 am

  13. thanks so much your information

    Comment by Quang ba web — August 25, 2010 @ 3:34 am

  14. Yet again you come out with wonderful. It’s not stuff like this came across your post speech to make next week, and I am on the look out for.

    Comment by Rocco Yacullo — November 15, 2010 @ 6:02 am

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