I’m pleased to introduce long time community member Erik Geurts and his first contribution to the OpenX (previously Openads) blog. Erik has prepared a detailed how-to about implementing targeting using source parameters in OpenX. This follows on nicely from another guest blog article, Effective ad management using OpenX by Tobias Schwarz.
The more you know about your readers the more likely you’ll be able to choose an ad that will pique their interest and trigger their clicking finger. If you can do this you can increase your online advertising revenue. The challenge is working out how to identify which reader is which in a way that’s reliable and easy to manage – OpenX is designed to help web publishers do this.
If you are able to effectively segment and target your audience you will benefit in two ways. Firstly, users are more likely to click on ads so click-through-rates will go up. Secondly, you’ll be able to command higher advertising rates for your targeted ad space.
One common and effective way to do this in OpenX is using source parameter targeting. Using source parameter targeting you can segment and target ads based on user data or the section of the website that a viewer is browsing.
Two common examples are:
- Websites, like Amazon, that are divided into sections which attract different readers.
- Websites, like Flickr and Facebook, where user profile data can be used for targeting ads.
In this detailed tutorial, Erik Geurts presents a way to use OpenX to implement source parameter targeting in a way which makes managing targeting easy and reliable.
Erik is a key forum moderator and active OpenX consultant. We are delighted to have his contribution on the OpenX blog. Thanks Erik, keep them coming!
To everyone else in the OpenX Community, we’d love your contributions too. Please get in touch and send us your contributions, ideas or suggestions.