Comments on: How to implement easy and effective ad targeting using OpenX http://blog.openx.org/11/how-to-implement-easy-and-effective-ad-targeting-using-openx/ OpenX Community News Tue, 24 Nov 2009 19:59:14 +0000 http://wordpress.org/?v=2.6.2 By: fsckr http://blog.openx.org/11/how-to-implement-easy-and-effective-ad-targeting-using-openx/#comment-111038 fsckr Sun, 20 Sep 2009 18:02:50 +0000 http://blog.openads.org/11/how-to-implement-easy-and-effective-ad-targeting-using-openads/#comment-111038 Thanks, this article and the attached PDF have been quite helpful. In my humble opinion, this should be mentioned in the OpenAds quickstart method. All that information about adding Campaigns, Targeting Channels etc is a little too abstract for the people who are just getting started. Thanks, this article and the attached PDF have been quite helpful.

In my humble opinion, this should be mentioned in the OpenAds quickstart method. All that information about adding Campaigns, Targeting Channels etc is a little too abstract for the people who are just getting started.

]]> By: Kate http://blog.openx.org/11/how-to-implement-easy-and-effective-ad-targeting-using-openx/#comment-100017 Kate Thu, 23 Jul 2009 06:40:28 +0000 http://blog.openads.org/11/how-to-implement-easy-and-effective-ad-targeting-using-openads/#comment-100017 drop by. nice blog. drop by. nice blog.

]]> By: Dimitri De Franciscis http://blog.openx.org/11/how-to-implement-easy-and-effective-ad-targeting-using-openx/#comment-95079 Dimitri De Franciscis Wed, 17 Jun 2009 16:44:16 +0000 http://blog.openads.org/11/how-to-implement-easy-and-effective-ad-targeting-using-openads/#comment-95079 Hello, I've modified Openads, a popular Drupal module for OpenX, so that a taxonomy vocabulary can be used for channel targeting via source parameter: http://www.megadix.it/node/133 Hello, I’ve modified Openads, a popular Drupal module for OpenX, so that a taxonomy vocabulary can be used for channel targeting via source parameter:

http://www.megadix.it/node/133

]]> By: John http://blog.openx.org/11/how-to-implement-easy-and-effective-ad-targeting-using-openx/#comment-93137 John Mon, 01 Jun 2009 02:46:47 +0000 http://blog.openads.org/11/how-to-implement-easy-and-effective-ad-targeting-using-openads/#comment-93137 Does anyone know how OR and AND parameters are grouped? I to set up a targeting channel that works like this, which would be easy if I coded it but I can't seem to get the targeting via OpenX: show an ad... ... on all pages that have A or B or C or D in the URL -- this is to assure the ad is on pages where it is required. ... and on all other pages -- where the ad is acceptable but not required. ....unless a page has Z in the URL -- because there are a few pages that should NEVER have the ad All of this is easy to accomplish by OpenX scanning the URL text, so I'm specifying each as "contains" or "does not contain". BUT, the the "unless" requirement to not show on some pages doesn't work. I've tried to put this parameter as the first or last, and tried with AND and OR, but I can not find a way to exclude the ad from certain pages based on the URL (the only level of control I have). It's like I need to put all the OR parameters together in parentheses, AND the exclude parameter, so it is handled at the same level as the entire group of ORs, but I don't see how to do this. Does anyone know how OR and AND parameters are grouped? I to set up a targeting channel that works like this, which would be easy if I coded it but I can’t seem to get the targeting via OpenX:

show an ad…

… on all pages that have A or B or C or D in the URL — this is to assure the ad is on pages where it is required.

… and on all other pages — where the ad is acceptable but not required.

….unless a page has Z in the URL — because there are a few pages that should NEVER have the ad

All of this is easy to accomplish by OpenX scanning the URL text, so I’m specifying each as “contains” or “does not contain”.

BUT, the the “unless” requirement to not show on some pages doesn’t work. I’ve tried to put this parameter as the first or last, and tried with AND and OR, but I can not find a way to exclude the ad from certain pages based on the URL (the only level of control I have). It’s like I need to put all the OR parameters together in parentheses, AND the exclude parameter, so it is handled at the same level as the entire group of ORs, but I don’t see how to do this.

]]> By: links for 2009-05-20 « On New Media http://blog.openx.org/11/how-to-implement-easy-and-effective-ad-targeting-using-openx/#comment-91539 links for 2009-05-20 « On New Media Wed, 20 May 2009 08:07:32 +0000 http://blog.openads.org/11/how-to-implement-easy-and-effective-ad-targeting-using-openads/#comment-91539 [...] OpenX Blog » How to implement easy and effective ad targeting using OpenX (tags: ads advertising marketing openx feed) [...] [...] OpenX Blog » How to implement easy and effective ad targeting using OpenX (tags: ads advertising marketing openx feed) [...]

]]> By: bbtouring http://blog.openx.org/11/how-to-implement-easy-and-effective-ad-targeting-using-openx/#comment-91512 bbtouring Wed, 20 May 2009 03:19:28 +0000 http://blog.openads.org/11/how-to-implement-easy-and-effective-ad-targeting-using-openads/#comment-91512 How would I target ads for advertisers located in a given region of the US for pages of my site that have content referring to topics located in those regions. For instance, displaying ads for restaurants located in Michigan on a page with an article about Michigan (being viewed by someone in Georgia)? Thanks, bbtouring How would I target ads for advertisers located in a given region of the US for pages of my site that have content referring to topics located in those regions. For instance, displaying ads for restaurants located in Michigan on a page with an article about Michigan (being viewed by someone in Georgia)?

Thanks,
bbtouring

]]> By: Tip #9: Understand campaign types « OpenX Tips http://blog.openx.org/11/how-to-implement-easy-and-effective-ad-targeting-using-openx/#comment-88827 Tip #9: Understand campaign types « OpenX Tips Mon, 27 Apr 2009 12:13:37 +0000 http://blog.openads.org/11/how-to-implement-easy-and-effective-ad-targeting-using-openads/#comment-88827 [...] and 10,000 120×60 skyscraper impressions per month. [↩]In this case, you might use source parameter targeting to ensure that the campaign’s banners are shown in the “shoe” section of your [...] [...] and 10,000 120×60 skyscraper impressions per month. [↩]In this case, you might use source parameter targeting to ensure that the campaign’s banners are shown in the “shoe” section of your [...]

]]> By: Ted Burrett http://blog.openx.org/11/how-to-implement-easy-and-effective-ad-targeting-using-openx/#comment-88466 Ted Burrett Fri, 24 Apr 2009 11:07:21 +0000 http://blog.openads.org/11/how-to-implement-easy-and-effective-ad-targeting-using-openads/#comment-88466 I read your blog for quite a long time and must tell that your posts are always valuable to readers. I read your blog for quite a long time and must tell that your posts are always valuable to readers.

]]> By: Scott Switzer http://blog.openx.org/11/how-to-implement-easy-and-effective-ad-targeting-using-openx/#comment-83181 Scott Switzer Tue, 10 Mar 2009 18:18:40 +0000 http://blog.openads.org/11/how-to-implement-easy-and-effective-ad-targeting-using-openads/#comment-83181 Jim: Thanks for the message. Geotargeting is supported out of the box. Jim: Thanks for the message. Geotargeting is supported out of the box.

]]> By: jim phillips http://blog.openx.org/11/how-to-implement-easy-and-effective-ad-targeting-using-openx/#comment-83179 jim phillips Tue, 10 Mar 2009 18:12:56 +0000 http://blog.openads.org/11/how-to-implement-easy-and-effective-ad-targeting-using-openads/#comment-83179 Newby to OpenX... Does this program offer geo-targeting to Country / City / zipcodes..? Newby to OpenX… Does this program offer geo-targeting to Country / City / zipcodes..?

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