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How much does it really cost to host your own ad server? It’s much more than you may think.
With this new whitepaper, OpenX has calculated all the ‘hidden’ costs when you host your own ad server, including software, servers, and staff. The results will surprise you. You will pay 60% to 250% more when you self-host your ad server, compared to using a hosted solution from OpenX. Plus if you self-host you face security risks, inadequate redundancy, and more limited functionality.
Read this whitepaper to learn:
- What technical infrastructure is really required to self-host an ad server
- What are the hidden ‘soft’ costs like staff time
- What are the risks to self-hosting
Be informed before you make your decision. Download the full whitepaper here.
The real costs of OpenX Enterprise…
A few weeks ago, a post on the OpenX blog announced the availability of a marketing white paper on “The Real Cost of Hosting an Ad Server“. This marketing paper aims to provide a comparison of the costs of owning and operating a self-hosted…
Trackback by OpenX Consultant Erik Geurts — December 14, 2010 @ 12:18 pm
nice whitepaper
Comment by abis — January 5, 2011 @ 7:53 pm