OpenX Blog

Hi there,

As you might have read, last week we were very pleased to announce an advertising technology partnership together with Microsoft.

Under this partnership OpenX and Microsoft will cross-market and promote products to our respective publisher bases. Specifically, Microsoft will refer publishers for enterprise ad serving solutions to OpenX and OpenX will promote Microsoft’s Content Ads service (which is a contextual advertising product) to OpenX publishers.

When we evaluated this partnership we thought, as we always do, about our core company goals. Those goals are very clear: to provide advertising technology that helps businesses grow online and help connect those businesses to revenue sources that help them make more money.

We feel this partnership really helps us make progress against those two goals.

First, it will help us enable more online businesses to grow by exposing our advertising technology to more potential customers via the referral arrangement with Microsoft.

Second, the Content Ads component of the partnership enables us to make another revenue option easily accessible to OpenX publishers. By integrating Content Ads into the OpenX Market, it will become another buyer competing for your inventory. We will also build a plugin for the ad server that will make it easy to sign up and use Content Ads. Of course this will totally be at your option.

We’re fired up about this partnership and are looking forward to making it very successful.

Please let us know your questions and thoughts.