Tags: Raj Chauhan, our GM of Publisher Business, presented the “Top Real-Time-Bidding (RTB) Trends Affecting Publishers” today at the Business Insider’s IGNITION: The Future of Media conference in New York.
Raj delved into the top 5 most important trends, including how ad exchanges have fundamentally changed the way publishers monetize their inventory and how new publisher controls (pricing, buyer selection, and ad quality) are powering a new generation of private marketplaces to grow revenue and improve efficiency.
Raj Chauhan at the mic just before presenting the "Top RTB Trends Affecting Publishers"
Raj was then joined by Andrew Dix, President of Dix Communications Internet (a newspaper and radio company), who revealed how they used OpenX Market–a leading ad exchange–to double the yield on their online ad space.
Raj in conversation with Andrew Dix of Dix Communications
