OpenX Blog

Since announcing OpenX Market in April, we’ve been closely monitoring how well Market publishers have been monetizing their ad space. The early numbers have shown some very positive gains. Based on the data we’ve seen so far, the average revenue (on a CPM basis) from ads served by OpenX Market is 25% greater than the average floor price specified by publishers.

This uplift in revenue has been great news for the OpenX community. Moguldom Media Group, which operates a collection of entertainment news websites, sends more than 50 million ads per month to OpenX Market and has been one of the Market’s early success stories.

According to Moguldom CEO Marve Frazier, “OpenX Market has actually become one of our most significant sources of revenue. We’re especially pleased with the revenue lift that we receive by having the Market beat our floor price.”

When you combine these results with the fact that the Market is risk-free — meaning the publisher sets a floor price that OpenX Market must exceed in order to show ads — you get a very compelling way to earn more ad revenue. And getting started with the Market is easy. Check out our new getting started pages (featuring step-by-step videos):

• For OpenX Hosted users -
  How to sell on OpenX Market using OpenX Hosted

• For OpenX Download users -
  How to sell on OpenX Market using OpenX Download

Start earning more from your ad space today by selling on OpenX Market!

Prioritizing campaigns is a great way to earn higher ad revenue from your websites’ ads. By giving higher priority to better performing campaigns, you’ll deliver a greater number of ads that are higher paying. This leads to more revenue for you.

To help you get better acquainted with the topic of prioritizing campaigns, we’re providing this video tutorial. It includes a review of campaign types as well as an overview of the different ways in which campaigns are prioritized. It also walks through eCPM prioritization, a powerful new feature introduced in OpenX 2.8.

Check out the video today and get started with prioritizing your campaigns.