Tags: Are you a Facebook App developer? Starting today, you can manage the ads within your Facebook Apps with OpenX Hosted. Now, when you get the ad tag for a zone (on the zone’s Invocation Code tab), you will see a new type of invocation called “Facebook App Tag”. If you select this tag type, you will be given the tags necessary to make your ads appear in your Facebook Apps.
You can also target your Facebook App ads according to Age Group, Educational Attainment, Gender, and Relationship Status. All you need to do is go to your banner’s Delivery Options tab, select the desired demographic targeting criteria, and then choose which values you wish to target.
Of course, you’ll be able to use OpenX Hosted to manage the campaigns and reports for your Facebook App ads just like you would for any other type of ad. For more info on managing your Facebook App ads, click here.
